Posts Tagged ‘social media’

Savvy Social Media Marketing—A Competitive Edge.

Friday, March 18th, 2011

Four to five years ago, the term "social media" was in its nascent stage of development. Who knew that the concept would spread like wildfire and become one of the most important marketing tools for today's business owners? With the rapid expansion of New Media through the Web, social media marketing has now become an integral part of our daily lives—and every smart business owner's marketing plan.

Millions of Internet users get online to look for products, services and information daily. By resorting to social media marketing, you cash in on this opportunity to drive users to your website, building a network of supporters and followers along the way and making your business grow bigger and better. The more traffic your website receives, the greater your the chances of turning visitors into customers.

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These loyal users, through their social networks keep getting more business for your company, thus ensuring quick expansion and more ROI for your business. Traffic generated through social media marketing makes your website rank higher among popular search engines. This increases the online visibility of your business.

Our NYC internet marketing division can create exclusive content for your business on social media sites like Facebook and Twitter, creating buzz for your company. Paired with our NYC SEO, through target keywords, we can help your website achieve top rankings on Google, Yahoo and other search engines. Looking for effective social media marketing in New York? Visit www.netmcgroup.com and give your business a competitive edge.

 

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Social Media Marketing Spending Way Up

Thursday, August 6th, 2009

A new study based on the responses from 172 client-side marketers and conducted by the Association of National Advertisers was just released making a solid case for social media marketing. According to ADWEEK, “The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007.”

Pretty big increase. But also an obvious reflex to our growing Web-made world. More than half of the respondents (55 percent) said they shifted funds from traditional media budgets to execute social media campaigns, while 48 percent said they took money from marketing communications budgets.

ANA president and CEO Bob Liodice said this of the results:

“As more media platforms become available, it is imperative that all marketers continue to assess their capabilities and select the platforms that are best suited to help them meet their brand’s goals and objectives. With this proliferation of media, marketers must work harder, survey the entire landscape available to them and create their brand’s most optimal media mix.”

Respondents were asked what they believed to be the most effective new media platforms out there today. Here are the results, in order of most popular:

1. Search engine marketing: 65% mentioned
2. Company websites: 59% mentioned
3. Search engine optimization: 55% mentioned
4. E-mail marketing: 45% mentioned

Most popular social media platforms:

1. Facebook: 74% mentioned
2. YouTube & Twitter: 65% mentioned
3. LinkedIn: 60% mentioned

Next year’s hottest new marketing channel:

1. Blogs: 34% mentioned
2. Mobile platforms: 28% mentioned
3. Social media: 23% mentioned

So what does all this mean to you? It means that social media and new media platforms are being used more and more for their effectiveness to target and engage the consumer. It means this is no longer a trend; it’s an essential part of any successful marketing program. If you haven’t already done so, it’s fine time to branch out and transform your offline brand to an online one.

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Social Networks

Friday, July 10th, 2009

Let’s get the bad news out of the way.

As a result of the poor economy and various difficulties at MySpace, paid advertising on online social networks in the US is expected to fall 3% in 2009.

But the drop will be short-lived.

eMarketer projects that US marketers will increase their social network ad spending 13.2% in 2010, to $1.3 billion.

“The expected rebound in spending will come as more companies focus on creating and implementing an overall social marketing strategy,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report,Social Network Ad Spending: A Brighter Outlook Next Year. “And it is a clear indication that the experimental phase of social network marketing is finally drawing to an end.”

2009 is turning into a year of major shifts in the social network business.

“Facebook, once a distant second to MySpace, has outperformed its rival in nearly every measure of usage—and is on track to surpass MySpace in ad spending by 2011,” says Ms. Williamson.

US spending at MySpace is expected to fall 15% in 2009, to $495 million, while US spending at Facebook is projected to rise 9%, to $230 million. Consequently, MySpace’s share of US spending is projected to fall to 43.4% in 2009, while Facebook and other social network venues will increase their share.

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