It is no doubt important to use ethical, updated and proven techniques for search engine optimization or SEO. A number of small and medium enterprises use professional SEO services in New Jersey, New York and Florida to ensure good visibility for their websites in the search results of Google, Bing and Yahoo! At the same time, businesses also need to ascertain that their portals are being reflected in search engine results for the right reasons – poor reviews and negative comments can severely affect not only the online reputation but also the SEO rankings of a website.
One of the most challenging aspects and harsh truths of marketing in the online world is that satisfied and happy customers do not post as many reviews as the unhappy, embittered, and dissatisfied ones. The complaints and bad reviews posted by them are in turn read by millions of web visitors who, based on such feedback may form a poor opinion of the concerned brand.
Business organizations need to understand that their search engine rankings are also impacted by negative reviews. For instance, Google is one of the most reputable sources of information and web users rely on it due to its ability to publish quick and quality search results. Studies show that the algorithms of Google do push up a website that has positive reviews as (according to the search engine) it can be a reliable source of information for visitors. Conversely, if a business has a number of bad reviews, Google will push the site down the results page or may not display its links in SERPs at all.
Online reputation management is therefore very important not to simply maintain a good ‘reputation’ in the digital world but also for SEO. A tool like Google Alert can help businesses to be aware of what people are saying about their products/services online. Relevant issues can thus be addressed in time to avoid bad PR and poor rankings. For the businesses that use Internet for marketing, online reputation management and SEO is indeed important for survival!
At NET Marketing Consulting Group we have a team of professional and experienced SEO personnel who are passionate about online marketing. Contact us today for customized solutions for SEO, SMO and online reputation management in New Jersey, New York and Florida.