Here we go again…..another new platform for us to play on: www.buzz.com by AT&T. Buzz.com allows people to find out the best local businesses using recommendations from friends and family.

David Krantz, president and chief executive of AT&T Interactive, says that "through Yellow Pages, AT&T already had a wealth of information about local businesses and a large local advertising business.But the company realized it could attract more visitors and more advertisers if it could make its local business searches "deeper and more relevant."

So on buzz.com, a user looking for a carpet cleaner or xyz product company in Orlando could poll friends and family on the site to find the best option.  Buzz.com will also be able to suggest experts on that topic based on user "favorites" and comments. 

Boy is the data from buzz.com going to be completely skewed or what? I mean, this will not be "neutral" data; it'll be emotional based on personal preferences and uses. And "expert" recommendations? Come on, everyone's an expert these days!

Buzz.com is currently in "alpha" testing phase with about 500 AT&T employees testing buzz.com. Buzz.com will go public in a few months and then we'll be playing on that platform too, for you.