79 percent of Fortune Global 100 companies are at least on one of the following four social media platforms: Twitter, Facebook, YouTube, or a Corporate Blog.This according to Burson-Marsteller, a company that conducts studies on social media usage.

However, the same study found that Asian companies are shying away from Facebook and Twitter, focusing more on using local platforms that are used in their country or region. Those social networks include Mixi in Japan, CyWorld in South Korea and Baidu Spaces and Renren in China. These Asian companies appear to limiting their usage of Facebook and Twitter only to communicate with consumers in international markets. They prefer the local social networks for reaching their most targeted audience.
 
According to Burson-Marsteller, Asian companies are more concerned about time, money, and measurement of their social media involvement thus making their use of social networks much more conservative.