So has Twitter reached its peak? I don't think so.

I agree that Twitter can be intrusive and I also know that some posts can be quite annoying. However, in my opinion too many people tweet without really engaging people. That's where they are missing the boat in terms of leveraging real-time networking opportunities in Twitter.

Twitter and Facebook have different usage criteria. I know that if I were to post a message on my Facebook status 10 times an hour, I'd be out of friends quickly. So in the video when it was mentioned that "Facebook is better" again, I felt that the perspective shared was not really business-focused.

For businesses, really Twitter is about creating "curiosity" through tweets and an interesting bio which can lead to a discussion, an investigation, a contact, and eventually a business transaction.

Remember the equation: Quality + Quantity

Quality means posting tweets that are insightful and engage readers where possible. 70% of these tweets should be focused on sharing business information and expertise in your field. 30% of the tweets can be exchanging personal messages, commenting on topics that may not necessarily be exactly in your field of expertise, and in general, just networking online to build a network of well-wishers.

Quantity means building "influence" through the followers that you build. These followers are the folks who will engage with you off and on to create extended visibility for you and your brand.

So what Twitter does better than Facebook is providing that "volume" influence which on Facebook is a bit more time-consuming and a bit limiting unless you are a brand like Starbucks or Pepsi / Coke.

So tweet away with heartfelt dedication cause tweeting ain't dead yet!

This entry was posted on Wednesday, January 27th, 2010 at 12:55 am and is filed under Social Media Marketing, twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.