Interesting…..This company www.reputationmanagers.com conducted a study by researching Fortune 100 brands on Google focusing on whether these companies had:

• Online properties owned by company versus bloggers and other users
• Sentiments – negative or positive as expressed by people

And they found that:

• Only 9% of companies had control over their brands in terms of online property ownership.
• 23% of companies had something or the other that was negative and it showed up on the 1st page of search engine results
• Only 8% had 100% good web pages listed
• 24% of the negativity was user generated opinions

Now, I didn’t see details of the sample size used in the study (perhaps I just didn’t look deep enough or it wasn’t disclosed) but the bottom-line message highlighted by this company is this:

Reputation management is VERY VERY important in this day and age of “user generated content”.

If you don’t engage in Social Media Networking and Promotion, how will you:

• Monitor negative press / comments and take action
• Promote the good and take action against online negativity
• Protect  your brand

(We’re here to help you do just that so don’t hesitate to contact www.netmcgroup.com today.)

http://reputationmanagers.com/blog/corporate-reputation-management-2009-study/

This entry was posted on Monday, November 23rd, 2009 at 5:50 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.