Last year, Pope Benedict XVI, in his message for the 44th World Day of Communications told his priests to become more web and social network savvy. He said "The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts…." The theme of the upcoming May 16th event is "The Priest and Pastoral Ministry in a Digital World: New Media at the Service of the Word".
Doesn't that sound totally like a business conference that you may have attended?
His Holiness goes on to say ""Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word."
Man! Not only that, the Vatican recently launched the "Pope2you" portal, offering a Facebook app, iPhone app, YouTube channel (click here), and Papal videos.
So your boss not quite on the Facebook, Twitter, Linkedin, blogging bandwagon? Ask him or her to read what THE POPE has to say. Listen to the Pope, not just for world peace messages but also for increasing your reach and spreading your message using social networks!