So the old adage of “the end doesn’t justify the means” applies well here. Apparently Facebook was hacked by a group calling itself Control Your Info.
Their purpose?
A good one! They hacked into Facebook Groups to highlight security issues or lack thereof; of popular social media websites.
The power users who GET Social Media Marketing are the ones who spend more time sharing information or discussing products or services. These power users spend minimal time discussing personal stuff like kids, family, travel, etc. unless they are speaking somewhere or are in the news.
I’ve been monitoring @guykawasaki on Twitter and I find that his tweets (many are repeated; perhaps cause they are scheduled or something) contain a lot of informational link and many focus on promoting his website. But even with self-promotion and his admittance that he hires others to tweet for him, he continues to grow his influence through the horders of followers he has (which are just under 200K followers).
So I think that the “Control your info” hackers had a good purpose to their hacking. But does the end justify the means? Don’t think so!