With an increase in number of websites in the online world, business owners and internet marketing pros in Florida, New Jersey and New York are trying all possible ways to keep their online portals in top online search results. Unfortunately, some of them also get tempted to use ‘black hat techniques’ for SEO. These are used to cheat and manipulate the search engines for better rankings. Black hat SEO techniques typically reflect one or more of the following characteristics: They –
- Override search engine rules and regulations
- Create a poor user experience on the website
- Present the content unprofessionally in different visual or non-visual ways – to search engine crawlers and to search engine users.
Three common black hat techniques that you need to beware of include:
Doorway Pages: These are exclusively made to be captured by the search engine crawlers so that the pages get reflected in search engine results. Doorway pages are basic HTML pages that are tailored for a few keywords or phrases, and are programmed to be visible only to specific search engines and their crawlers. They are irrelevantly stuffed with keywords and are created in bulk. The page is usually named after the primary keyword being targeted. When the users reach the doorway page, they are automatically redirected to the ‘actual page’ – which is very loosely related to the search that was performed.
Keyword Stuffing: This is one of the most frequently used black hat techniques for search engine optimisation. As it sounds like, keyword stuffing implies placing as many (primary and secondary) keywords and phrases as you possibly can in your web content. It is naive to use keywords ad nauseam because even if a search engine crawler gets duped and makes the website visible, the actual visitors will quickly move away from the website when they see banal or useless content on it.
Link Spamming: A frequently used black hat SEO strategy, link spamming is simply a method of getting links to your websites with the use of automated software. This malicious software accesses unprotected blogs through anonymous web proxies and leaves links in their comments sections. With a link on different blogs and online forums, you may be able to direct some traffic to your website but if these links are left on blogs unrelated to your website, they will either be ignored or will tarnish your online reputation.
At NET Marketing Consulting Group, we follow a strict policy of keeping away from black hat SEO techniques. Our goal is to offer internet marketing services New york that not only bring more leads and conversions for our clients’ business in NY, NJ and FL but help them maintain an excellent reputation in their domains. Call us today for the finest online marketing strategies for your business.
Tags: Black Hat Techniques