NET evolved out of this need, from an advertising agency into a digital marketing consultancy, helping brands connect with consumers through Non-Advertising platforms. But we didn't simply "transition." We changed entirely, from the ground up, to address today's new media challenges. Our thinking is different. Our infrastructure is different. Our hours are pretty different, too… because in today's complex consumer-driven world, they have to be for our clients to thrive.

How do we do it? With the 70/30 model. We maintain 70 percent of our staff as Brandcasters. These online experts address the need for the large amount of research, writing, and content promotion required to build a successful, organic link-building consumer-generated online campaign. The other 30 percent of our staff are brand consultants, designers, and programmers. This allows NET to leverage economies of scale unparalleled by any in the industry. We consider it the new agency model to meet today's advertising and marketing challenges.

As the world of communication changes, so do we: adapting, rethinking, and reinventing… mastering new technologies and mass media shifts as they emerge, so that our clients are always on the forefront of what’s now and what’s next. We are committed to pushing the boundaries of modern-day marketing, both online and off.