The Women's Center 

A complete rebranding from the ground up, The Women’s Center (with 4 locations throughout Orlando) was quite a challenge design-wise because we also had to connect the women’s practice with the company’s aesthetic division, Metamorphosis, as a separate brand. The result was a seamless brand presentation both online and offline that mixed the two offerings into one, while giving each division its own unique voice. New logos, colors, and brand language was developed and translated throughout the company’s internal and external communications.

Beyond the new brand, NET activated a powerful Non-Advertising strategy to grow The Women’s Center organically on the Web. We created Facebook, Twitter, and YouTube profiles to engage our consumers through industry news/advances, services offered, and expert advice from the staff of The Women’s Center staff. Within six weeks, we grew fans and followers in excess of 1500 on both Facebook and Twitter. That number continues to grow, month by month, thanks to engaging and relevant SMM management by our Brandcasters.

A solid SEO campaign was also enacted, pushing The Women’s Center closer and closer to higher organic search engine results. Within three months, we increased the amount of new visits to the new site by 1000 percent and decreased the bounce rate of the site from 74 percent to 38 percent. Keyword integration, multiple site maps, and linkage between social sites, online P.R., and the new NET-managed blog that was integrated into the new website all played a role in making SEO so successful. Traditional media (print and television) also played a supporting role in the campaign. All messaging pointed the reader to our social sites and our new website, with the goal of creating a more interactive, engaging experience that would eventually convert the user to a patient. All of these moving parts are working just as expected… The Women’s Center has never been busier, and patient numbers continue to grow.