The Thread Union City

With floor plans reaching 1,645 square-feet and dishing out 180-degree, spot-on views of the Manhattan skyline, The Thread couples New York City style with the cultural surroundings of Union City. We started with keyword research, then revamped the brand and its website. Transient, or commuter markets, were exposed via bus wraps and ferry boat ads. Our party planning and promotional efforts with alternative lifestyle festivals and gatherings made The Thread the topic of discussion in a variety of social circles. Hand-outs, bi-folds, interactive media, a fresh new website using social media and social validation from buyers, and sales center displays positioned The Thread as the hottest address in town.