Muscle Car Garage
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Muscle Car Garage
A new reality show on PBS about muscle cars and the people who build them, the cast of Muscle Car Garage was eager to increase corporate sponsorships to help get their show on the air. NET responded by revamping the show’s website (visually and organically) and creating a super-slick collateral package outlining all possible sponsorship levels. Online PR also played a critical role in increasing awareness of the show’s excellent corporate opportunities. The effort proved highly successful… helping the show generate sponsorships from notable companies including 3M, Lincoln Electric, and PPG.