La Capilla

NET’s goal with La Capilla, a new master-planned resort, hotel, and residential community in Los Cabos, Mexico, was to capitalize on the area’s illustrious history, dating back to the time of Baja’s Golden Age. It started with developing a high-end brand identity for La Capilla that referenced the historical Mayan influence on the area and the rebirth of a Los Cabos icon, Rancho Buena Vista. We enacted an intense online campaign that used an engaging, interactive registration website narrated by a mystical storyteller. Classic marketing, including event planning at the International Bisbee’s Fishing Tournament was complemented by SEO, social validation testimonials, social media, and online PR that pushed the new development out to potential buyers across the world.