Archive for the ‘twitter’ Category

Newer Entries »

Social Media Marketing Blog: Try Atomkeep & Shareaholic

Thursday, January 14th, 2010

Is your life seriously getting busy tweeting this, Facebooking that, blogging here, linking there? Well, besides the fact that we want you to call us so that we can streamline and create efficiency, here are two tools that I really liked on first and second look.
 
Content sharing is important right? I mean isn't that what we all do when we say, "Please RT" or "Hey friend "xyz", may I share your link with my friends?" But content sharing is a whole another job in itself because lets face it, there IS a lot of content to share with everyone. I know how many times a day I pass on emails to friends just cause I got something that I thought was absolutely hilarious or worthwhile sharing with my close friends. On Facebook and Twitter, you can pretty much end up spending four hours just reading, responding, and retweeting or sharing stuff that people have shared/posted.

So if you are into content sharing, check out www.shareaholic.com – their tagline being "The Better Way to Share Across Twitter, Facebook, E-mail, and More". Basically, using this browser plugin, you can share links, videos, blogs, and images with Facebook, Twitter, Digg, LinkedIn, Gmail, Yahoo, and more. Best part, no need to sign up for yet another new service.

And who doesn't face challenges remembering which email address was used on which site or what username was created for one site versus another? I mean you'd think by now, EVERYONE would have jumped on the bandwagon of "username = valid email address". Right? Wrong!!!! But I digress.

So if you want to sync and merge profile data from various networks like Twitter, Facebook, et. all, use www.atomkeep.com. However, atomkeep.com appears to be facing growing pains as it doesn't seem to be accepting new accounts quite as readily. Didn't ANYONE teach them that a new idea is only as good as the execution of it?  Sheesh!

But oh well, such is life in the fast lane on the super information highway. I'll be posting more tools that I've discovered or liked in the past few weeks of scouring the web so stay tuned…..

Tags:, , , ,
Posted in facebook, Linkedin, Social Media Marketing, twitter | No Comments »

Social Media Marketing Blog: What did we learn about Social Media Marketing in 2009?

Thursday, January 7th, 2010

2009 was a big big big year for Social Networking sites being leveraged for businesses. So I think that 2009 can be named the year that wasn't any good in any other except for the popularity of social media marketing.

We learned in 2009 that:

Gaining visibility through Tweeting and Facebook is actually fun. It’s also the most cost-effective way of enhancing brand image and keeping in touch with prospects and customers. You may find that most of your downstream constituents would be suitably impressed when you demonstrated you ability to post quality messages and build a good follower or fan base.

Social network messaging is far reaching and seems to carry more influence. People are happy to retweet, share, and generally recommend friends and followers to you. Social relationships go well beyond the one to one connections formed on networking sites. By sharing similar interests and experiences different unconnected users interact and form a community that results in local or traveling tweet-ups and or offline meetings that continue to grow beyond the online relationship.
 
Re-tweeting on twitter helps amplifying messages about your brand. In 2009 Harvard Business Research has found that 90% of tweets were done by 10% of twitter users! So if you want to be an influencer, re-tweeting  messages will help you extend your reach to more users.

Research has also shown that social ads are particularly useful for increasing buying intent, on-line ad awareness, and favor-ability. All of these activities must now be measured and weighed along with traditional marketing metrics and must be on the marketer’s dashboard in 2010.

So 2009 was bad in pretty much every other way except for the the growing popularity of social networks. Small businesses extend reach and helped large businesses touch and feel their constituents or rather I should vice versa; the constituents were able to touch and feel big corporate types which would have been unheard of before Twitter and Facebook.

Let's see what 2010 has in store for all of us. Here's to more tweeting and more facebook fan promotion!

 

Tags:, , ,
Posted in facebook, Social Media Marketing, twitter | No Comments »

Newer Entries »