Archive for the ‘Tools for Business’ Category

Use Online PR to grow your business

Monday, May 6th, 2013

There are several search engine optimization techniques that you can adopt to enhance your online visibility and to get your brand noticed by your target customers. Of all, online Press Release writing is the fastest and indeed the most effective ways of gaining immense popularity on the web.

A Press Release is believed to be an authentic piece of news article that is full of facts. Press releases are usually written by experienced and knowledgeable Journalists. A Press release carries a level of authority and power that is highly influential.

If the topic of the press release is interesting and the press release is written properly, it helps distribute the news on the web. Internet is a global platform that is being accessed by millions of people from all over the world. A good press release is therefore capable of giving you the maximum possible visibility on the web. You can enjoy good amount of traffic to your website and can improve your website’s conversion rate too.

However, in order to enjoy the benefits of this search engine optimization tool, you have to ensure that it is able to get across your marketing message and attract your target audience to read it and eventually to visit your website.

Here are some basic rules for writing a good online Press Release which you must adhere to if you want to get the most out of this SEO tool:

Do not use press release for exaggerating your achievements or for self congratulation. If your organizations has done something great, emphasize on how it’s going to be useful for your target audience.

Make sure that your press release is relevant to your target group. Try to match the writing style and your approach to the publication. If you are targeting different groups, it would be better to write two separate press releases and rework on the approach according to your target audience.

Irrespective of your target group, the press release must comprise of the following-who, what, where, when, why, and how. Just change the angle to suit your publication and target group.

The headline of a press release is really important. It must be short and catchy. If you can play with the words, it’s ok. Otherwise write a simple headline in a straightforward manner.

Do involve quotes in your press release to give it more value and weight. You can use the quotes of the key people who are involved in the story but make sure that they include facts that are useful to the story.

Finally, make sure that your PR is very precise and crisp. It should only have relevant facts and stuff. Do not just write anything and everything that you know will not be of use to your readers.

For getting efficient and effective online PRs, you can avail our services. At NET, we have qualified and experienced writers who can devise a solid online PR strategy for you. We would write topic-focused press releases and would spread it throughout the Web using various e-wire applications. With our online PR strategy, your brand’s message will be written, coded, and programmed for easy pick-up by publishers.

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Small Businesses in Hoboken Can Make It Big

Saturday, August 25th, 2012

Small and medium enterprises that cannot afford to spend huge amounts on advertising through television and print media have a cost effective medium of marketing in the Internet. They not only get to convey the merits of their products and services through websites but can also interact with their customers directly on social media platforms. However, in this era of digital marketing where all businesses large and small maintain an online presence, it is not enough to simply build a website. The business owners need to ensure that their online portal does attract a good traffic. This is where it becomes important to apply the right online marketing and SEO tactics.

Search engines especially Google have undergone a lot of changes and only the websites that have a truly interactive presence now attract target audience and potential customers. The possibility of conversions and leads is obviously high on these very websites. Here are a few questions, the answers to which can give you a better idea of your web presence:

  • Do you get more than 5 inquiries per month through your web portal?
  • Do you have a comprehensive web analytics system for your website?
  • Have you updated your website in the last three months?
  • Are there any websites that link to you?
  • Do your website visitors get satisfactory answers about your business via your website?

can help you establish a successful online presence by working upon the chief components of your online marketing presence.

Content – the most crucial element of any website or online collateral is still the king. It plays a significant role in improving the ranks of your website in search results and builds credibility with potential customers looking for your products and services. Development of engaging content calls for commitment and consistency, but it does help you in creating a web presence for the better.

Usage of right keywords is important but stuffing a webpage with loads of these is spamming and obviously does not yield good results in online marketing. You must research well for your keywords and use them in right places and in right proportion while developing your web content.

When you are really serious about the success of your online marketing campaign, it is best to consult the professionals.

NET Marketing Consulting Group is the leading internet marketing group of NJ, NY, and FL and we help SMEs to meet and exceed their online marketing goals. Contact us today for the implementation of successful internet marketing strategy for your business.

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Social Media Marketing in New Jersey … A Few Tips.

Friday, July 22nd, 2011

Social Media Marketing in New Jersey

The number of small and medium enterprises using social media marketing in New Jersey and New York is slowly increasing. Organizations are becoming aware of the many benefits of advertising and marketing through new media in New Jersey and New York.

A business needs to be where its customers are and with the multifarious membership on social networking sites, these are the right platforms to woo potential customers. However, the strategy for social media marketing must be planned very well to ensure the success of your efforts—and avoid the reputation of a ‘nosey’ or annoying brand. Remember, online networks are generally not very receptive to marketing messages especially from new members, unless you use a subtle approach. Here are a few things that should be taken care of:

Pull customers without pushing your business products: In social media marketing, your goal should be to create awareness and not persuasion. Post articles and links to articles pertaining to your industry and on the use of its products. Emphasize on generic information and the latest trends in your domain to grab the attention of those who may be then interested in buying your products or services.

Research your market: It pays to know your potential customers. Marketing is not just telling the world about your own qualities but also trying to understand precisely what your customers need. Participate in communities and roll out well designed questionnaires, surveys and feedback forums to comprehend the expectations of your customers. Analysis of your competitors’ strengths and weaknesses is equally important.

Associate yourself with not-for-profit causes: People are often more willing to gather around a cause than a company. When you sponsor humanitarian causes, you gain supporters even in the online world. Many organizations have witnessed success of social media marketing New Jersey, with this strategy.

Effective search engine optimization: SEO is still the golden tool of social media marketing. Selection of appropriate keywords and their sensible use in web content can pull the traffic that you want for your business pages and websites.

NET is a professional Internet marketing consulting group based in Orlando and Jersey City, offering services for social media marketing in Orlando, New Jersey and New York. Along with social media marketing and New Jersey SEO services, we also offer services for search engine optimization and internet marketing in Florida through our Orlando/Central Florida office.

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Online Marketing Blog: Twtqpon for Ecommerce Retailers (& Others too?)

Tuesday, September 21st, 2010

TwtQpon allows  you to create online coupons and distribute them through Social Media.  Basically if you are looking to increase  your sales through Twitter, you'll like this application.
It also allows  you to add value to your followers.

So how do you create your TwtQpon?

Go to TwtQpon.com, click on the "Create a Coupon" button and fill out the following information:

  • Your Twitter account name, coupon title, and coupon details (in 140 characters or less)
  • Include a 700 x 300 pixel image of your logo or whatever image you want
  • Specify a coupon code or leave it blank
  • Add a redirect URL (your promotion landing page or ecommerce site URL)
  • Include an expiration date for the coupon

 
That's it!  Once you create the TwtQpon, you can share it on Twitter, LinkedIn, Facebook, and other sites. Your network will see an update with the information you filled out above. When people click the link, they will be taken to the coupon on TwtQpon.com & then redirected to the URL you included.
 
And the latest release of TwtQpon allows you to brand your TwtQpons….

There are no fixed costs, you can decide how much you want to pay for creating the TwtQpon.  So you pay a one-time fee using paypal (sweet how they lead you right to pay pal and say this money will help support their development and hosting)
and then create your branded TwtQpon. Since your profile travels with your twtQpon, you get additional brand visibility.

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