Internet marketing is used by numerous small and medium business enterprises for advertising and promotion of their products and services. Search engine optimization and social media optimization are important aspects of Internet marketing.

If you have quality-rich, optimized content and still do not get high rankings on search engines like Google, Yahoo and Bing, then you probably need to revise your link placing strategy. The insertion of your web links in the right places does impact the indexing process of search engines for your website.

Businesses using Internet marketing correctly know that websites typically use one-way links or reciprocal links (or both in some cases) to attract web traffic. Reciprocal links involve a link exchange between two websites. This implies that you place a link to your website on another site and they do the same on yours. This may also include a text link or image advertisement between the two websites.

You should seek the services of a professional NYC Internet marketing company to choose good websites for link exchange. This is important because a business has to be careful while analyzing the quality and relevance of the ‘partner’ website. It also needs to consider the resource pages of partner site to ensure that it is a quality match. Only professionals who have adequate knowledge of NYC Internet marketing aspects can make the selection of right partner sites easy for a business.

It must be remembered that excessive usage of reciprocal links can be detrimental to the Internet marketing campaign for a business. Search engines perceive that reciprocal links are excessively used to ‘artificially inflate a website’s popularity’.

One way links prove to be more effective than reciprocal links. They let you receive a link to your website URL without you having to give any link back to the other website. These links are a better endorsement for your website because they show that someone wants to send traffic to your website but your website does not need a link back in return. With one way links, a business can certainly improve online rankings as search engines start considering its website a true authority.

NET is a professional NYC Internet marketing company that creates, enacts, and measures effective online marketing campaigns.