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Archive for the ‘Internet Marketing’ Category

Internet Marketing For Medical Services in NJ and NY

Thursday, February 16th, 2012

At the first thought, terms like ‘medical’ and ‘marketing’ may not seem to mix a lot. The task of doctors is to provide critical services to people at large but they are not supposed to ‘push’ their services through marketing channels. However, a deeper understanding of the concept can reveal the numerous benefits of marketing, especially Internet marketing by medical services and hospitals.

In New Jersey, Internet marketing can be effectively utilized by hospitals to give people a better idea about their services, the doctors and their contact information. A quick TV commercial, a full page advertisement in the newspaper or a radio ad cannot describe the details of services offered by a medical center. Such advertisements may give the name of the concerned hospital, the location and brief information about the kind of patient services offered but these may not be enough. It is rather ethical and important for a hospital to have a good website that offers comprehensive information about the services offered. The hospital may be specialized in cardiology, ophthalmology, pediatrics, gynecology, dentistry, neurology or plastic surgery and there are some that have more than one department – such services need to be described well for the people who may need them. An official website can not only convey the details of services but also the precise information about the doctors’ qualifications. In New York and New Jersey, internet marketing companies can be contacted to develop and maintain optimized websites for medical centers.

New York and New Jersey Internet marketing campaigns for hospitals and medical practices also serve another ethical purpose – informational blogs and press releases on official websites can educate patients and people at large about symptoms and treatments of diseases along with the effective ways to prevent them. Healthy lifestyle tips on these websites also make for an informative and interesting read.

Along with the development and maintenance of website, social media marketing in New York and New Jersey can also help people to get updates about medical services about a hospital.

Internet is the most readily available channel for information round the clock. For someone with a medical emergency, a website may be the only way to get information about a hospital or nearby clinic – this is probably the most crucial reason for medical services to invest in an Internet marketing campaign in New Jersey and New York.

If you are looking for a professional and reliable NJ and NYC Internet marketing firm, your search ends with NET. We have developed some of the best SEO and SMO campaigns for doctors in FL, NJ and NY. Contact us today for a valuable Internet marketing campaign for your service.

Tags:Internet Marketing
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Google Instant Pages For NYC Internet Marketing

Tuesday, January 24th, 2012

In cities across the country and especially in New York, internet marketing is used by local businesses to increase awareness and exposure. Google Instant plays an important role in making them visible to target audience. With the launch of Google Instant on Google Places, the search engine giant fulfilled the objective of offering its users a wider selection of qualified and relevant local search results in ‘search as you type’ time! Google Instant delivers results automatically, and this means that you do not need to click ‘search’ or hit ‘Enter’ after keying in your keyword. Google simply displays the most relevant results as you type each character in the search box.

Google Instant and NYC Internet Marketing

While working on any online marketing campaign, the goal of a business is to be visible to target audience. Websites that are properly optimized are more likely to appear in search results. As a business owner you need to implement the best local search engine optimization strategies in order to reap the benefits of search results provided to your target users.

Thanks to Google Instant, you can connect all your on-site content with the content present on third party websites such as review sites, news sites, PR sites as well as social media sites. If you add the Places View local search tool to this, your users can actually know which street and block your business is located at, along with a local map showing your exact location with a red pin. This search result is accompanied by all relevant information and around 30 to 40 links per page from all over the web, compared to the limited ten links shown earlier. Google Instant Places simplifies the ordeal of searching for a specific service or product in a particular area.

Things to Take Care of:

Does your Internet marketing campaign and local search engine optimization strategy take into account both online and offline content?
Can all the content on your website be indexed by search engines?

If not, you need to develop more highly focused content with strategically selected keywords in order to get featured in more local search results and enhance your online authority score. It is important to post optimized Press Releases, direct your customers to review the sites where your business is listed and ask them to share their experience about your products and services.

NET is a well known, New York and New Jersey Internet marketing firm. We also have offices in Florida. If you want your business to rank in the top search results of Google and need optimized content in order to achieve this goal, contact us today for the most affordable and results-oriented SEO work.

Tags:NYC Internet Marketing
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Website Management and New Media Marketing

Monday, January 16th, 2012

The significance of web marketing, also referred to as New Media marketing is being realized by more and more businesses. Small and medium enterprises are also investing in the design, development and optimization of their websites. To maintain high online visibility and for successful New Media marketing strategies to work, it is important to not only to create a website with the right elements, but also to manage it effectively and ensure that it provides web audiences with many reasons for new visits and revisits.

Website management calls for continuous work including site optimization and also steps that help in maintaining the online reputation of a brand. A website management and SEO firm must keep a constant tab on the ratings of its clients’ websites, analyze the different features and continually work to help the site overtake all possible competition. SEO firms also offer services for social media optimization besides web management. Social networking sites such as Facebook and Twitter are popular because they have the power to invoke and retain the curiosity and interest of users – these can be effectively used for promoting a business among target customers. Businesses in FMCG sectors, education, restaurants, travel, medical or healthcare industry or any other domain need to have the right blend of search engine optimization and social media optimization to ensure the success of their new media marketing campaigns.

Well maintained business websites and social media profiles stay connected with their target audience. They not only enjoy repeated visits but are also recommended through word of mouth and online sharing. Website management may also include domain registration, and its renewal and e-commerce management.

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Marketing in a Virtual World

Friday, January 6th, 2012

There was a brief time when simply launching a website was enough to bring in online traffic for businesses. But this was before billions of web pages aggressively competed to win the attention of Internet users.

Search engines such as Google, Yahoo and Bing account for more than 80 percent of web traffic, which is why search engine optimization (SEO) now plays a critical role when it comes to driving traffic to websites.

Besides SEO, businesses are also investing in social media marketing in New York and New Jersey, as well as in other states across the country. A business needs to maintain a presence on such marketing platforms in order to help it connect with customers and patrons in a more direct and personal manner.

When a keyword or phrase is typed in Google, it typically brings up more than 30,000 search results, but visitors rarely go beyond the first two pages. A business must be in top 20 results to be most visible.

Optimization of high ranks such as the Top 20 to 30 calls for lot of hard work, and it takes time to show results. SEO strategists must be patient. In New York and New Jersey Internet marketing firms that have delivered results for SEO and SMO campaigns for their clients should be consulted in order to achieve the best results.

For any Internet marketing campaign, the goal should not only be to get a good rank for the business website. Once your prospective customers reach a page of your website, you also expect them to stay there and not move to a competitor's website after a few minutes. This is why in addition to a good choice of keywords, quality of content is very important for the success of Internet marketing strategies.

At NET we have a team of Brandcasters who are adept and experienced in different aspects of Internet marketing. While working on search engine marketing, we also use analytical tools to gauge and prove the actual results of our work for clients. Contact us for the most affordable and effective Internet marketing campaigns.

Posted in Internet Marketing, Search Engine Optimization (SEO), Social Media Marketing | No Comments »

Internet Marketing with Google Places for Restaurants

Saturday, December 17th, 2011

Small and medium-sized businesses marketing locally have unprecedented opportunities with Internet marketing, thanks to the localization of social media and search engine optimization. Marketing success in the modern world is not impacted so much by budget or resources as by the leveraging of right marketing tools. Google Places present enormous opportunities to small businesses including restaurants and bars for increasing online visibility based on proximity, mobility and social search engine optimization.

But why use local marketing with Google Places for your Internet marketing strategies?

As per Google, the most popular search engine, up to 70 percent of online activity is related to local content.
Comscore estimates that more than 66 percent of local customers find businesses using local search.
Almost all the possible information about various products and services can be accessed online and via mobile and digital tablet applications.

If you own a restaurant business you need to use Internet marketing because many of your potential customers may be searching for your services online. This has also increased after improvements in Google Places such as:

Local maps that highlight popular places are now specifically displayed on the left hand side of the page
Local places listings appear above the organic listing, enhancing the visibility of local businesses more than national or global ones.
Google Places marketing ties in Google Maps and all related mobile applications used by potential customers

If you are looking for a reliable SEO firm for your local marketing strategies, your search ends with NET. Our Brandcasters follow a meticulous approach and constantly research to understand the changes in Google algorithms. We follow effective Internet marketing and social media marketing strategies to give your website and business a unique identity on the web.

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Merits of Internet Marketing

Friday, December 2nd, 2011

No matter how good the quality of an organization's products or services may be, it does not create much positive difference for the business, unless target customers are aware of the brand and the services that it provides.

Even if a business has lots of satisfied customers, it cannot simply hope for and rely upon word of mouth to win more customers. Marketing is important for businesses that are serious about expansion and considering the popularity of New Media in New Jersey, Internet Marketing is the best option. Internet marketing is globally popular and with search engines line Google publishing results based on location, it is even more effective for local businesses. Small and medium-sized businesses in different cities of New Jersey and New York can effectively connect with their customers using Internet Marketing and social media marketing.

Here’s what makes New Jersey Internet Marketing more effective than traditional offline media:

A multi-pronged approach to reach customers

Business pages on Facebook, blogs, video clips, emails and online press releases – with the right level of SEO these can go a long way to woo customers for a business. To use different options in offline advertising, a business needs to select numerous media outlets to cover the bases.

Tracking of real time results

A business can track real-time results using online analytics to determine the performance of its advertising campaign. Professionals offering New Jersey Internet marketing services also send regular reports to their clients for the success of their web marketing campaigns. The tracking of results in offline advertising cannot be done in real-time. What’s worse, this may result in total failure of the campaign before it can be judged.

Allows changes on the fly

Web-based advertisements can be updated and changed instantly. Having monitored the success of its advertising efforts, a business can easily decide upon the required changes in the graphics or content to make them more efficacious. Changes in offline marketing content take time to get implemented.

Converting visitors into customers

For several businesses in New Jersey, Internet advertising can help to win customers instantly. Websites with e commerce facilities can record instant sales if the visitors feel convinced with quality of products and services. Purchases of airline tickets, booking of hotels and orders for home delivered food are also placed online. It obviously takes longer to win customers if the business employs only offline advertising techniques.

NET is an organization with experienced and skilled professionals for New Jersey internet marketing services. We also offer services to businesses for social media marketing in New York and NYC Internet marketing services. Contact us today to pep up your marketing efforts by adding an effective online angle.

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Integrating Web Analytics into Internet Marketing

Friday, October 21st, 2011

If you have been using Internet marketing in Orlando, search engine optimization and social media optimization must be a part of your strategy. An Orlando Internet Marketing and SEO firm can help you in optimizing your website for better rankings, higher traffic, and more conversions & leads. At the same time, you may also be interested in measuring the actual results of your online marketing efforts. In other words there must be tangible and measurable results for your SEO, SMO and other Internet marketing techniques.

Choosing the right web analytics tool is important for website owners who need to know what their web audience read on what are the reasons for abandoning a website. In Orlando, Internet marketing firms use effective tools to gauge the success of their clients’ websites. Here are a few options that can be used to understand the preferences of webs audience in a better way:

Coremetrics: With its several tracking features this is a good web analytics solution for media sites as also other business websites, though it is a paid service. This tool can help you in:

Comparing your website stats directly with competitors
Monitoring your business profiles on social media sites
Tracking the users of your mobile website
Evaluating the success of your online videos

HitsLink: WSJ.com, The New York Times, Forbes.com and CNN are some of the users of this tool. The real time results that can be tracked for a website through HitsLink are especially useful in tandem with the instant alerts that you get when the traffic on your website spikes. So, if your Orlando Internet marketing firm tweets about a news story that gets you online attention, it can also tweet some related content to continue the buzz!

Google Analytics: Even though Google Analytics is a free service, it proves to be very helpful in testing Internet marketing campaigns. Web analysts at professional Orlando Internet marketing companies also add codes to track the stats that are more important for their clients. These also include demographic details for web visitors.

An Orlando SEO firm can use the best combination of tools to show you the results of your Internet Marketing. If you are looking for such services, your search just ended with NET! We also offer New York and New Jersey SEO and SMO along with Orlando SEO and Internet marketing services at most affordable rates.

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Use of Links in Internet Marketing

Friday, October 14th, 2011

Internet marketing is used by numerous small and medium business enterprises for advertising and promotion of their products and services. Search engine optimization and social media optimization are important aspects of Internet marketing.

If you have quality-rich, optimized content and still do not get high rankings on search engines like Google, Yahoo and Bing, then you probably need to revise your link placing strategy. The insertion of your web links in the right places does impact the indexing process of search engines for your website.

Businesses using Internet marketing correctly know that websites typically use one-way links or reciprocal links (or both in some cases) to attract web traffic. Reciprocal links involve a link exchange between two websites. This implies that you place a link to your website on another site and they do the same on yours. This may also include a text link or image advertisement between the two websites.

You should seek the services of a professional NYC Internet marketing company to choose good websites for link exchange. This is important because a business has to be careful while analyzing the quality and relevance of the ‘partner’ website. It also needs to consider the resource pages of partner site to ensure that it is a quality match. Only professionals who have adequate knowledge of NYC Internet marketing aspects can make the selection of right partner sites easy for a business.

It must be remembered that excessive usage of reciprocal links can be detrimental to the Internet marketing campaign for a business. Search engines perceive that reciprocal links are excessively used to ‘artificially inflate a website’s popularity’.

One way links prove to be more effective than reciprocal links. They let you receive a link to your website URL without you having to give any link back to the other website. These links are a better endorsement for your website because they show that someone wants to send traffic to your website but your website does not need a link back in return. With one way links, a business can certainly improve online rankings as search engines start considering its website a true authority.

NET is a professional NYC Internet marketing company that creates, enacts, and measures effective online marketing campaigns.

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Getting Your Website at the Top of Google Search Results

Friday, October 7th, 2011

For your business in Florida, search engine optimization services can be provided by several companies but not all can help you to get and RETAIN the best rankings on a search engine like Google. If you want a good online visibility, it is essential to choose a Florida search engine optimization firm that has qualified and experienced SEO professionals.

Google is the most widely used search engine and is the favorite homepage for millions around the globe. Searches for products and services start by typing in a few words in the Google search box. However, the search results that typically get noticed are only the first 10 or 12 links that are seen on the first page. You do want to ensure visible rankings for your business website and certainly covet a higher ranking than your competitors’ web portals. A website with banal design and poor SEO cannot get to the top of search engine search results. This is why using the right web marketing strategies is important.

A business also needs to beware of the black hat SEO companies that promise to create and optimize web pages ‘in minutes’. It must be remembered that search engine optimization is a gradual process and can take several weeks or even months to deliver results. A professional Florida search engine optimization firm like NET always uses effective and ethical techniques to ensure long term results for its clients.

Original and well-authored content is one of the most important things necessary to enhance the effectiveness of a website for Google results. Panda algorithm of Google gives a better ranking to web pages with unique, well structured and error-free content relevant to the keywords typed in the search box.

A few other things that need to be taken care of while working for better rankings on Google include:

Choosing good keyword phrases
Using natural phrasing and controlling the keyword density
Inserting hyperlinks to and from the website at right places
Submitting the website to the right directories

If you are looking for a reliable Orlando SEO firm, your search ends with NET. Our professionals follow a meticulous approach and constantly research to understand the changes in Google algorithms. We follow effective Internet marketing and social media marketing strategies to give your website a unique identity on the web.

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Search Engine Optimization (SEO) for e-Commerce Websites

Sunday, July 17th, 2011

An e-commerce store sells products online. Obviously, the business exists only due to the customers that actually visit the store’s website to make a purchase.

Thanks to the round-the-clock availability of the Internet in homes, offices and even on mobile phones, the interest in online shopping is on the rise. For many people, it is more convenient to place an online order than to drive to a mall or shopping complex. Even orders for food deliveries and pick-up from restaurants are now being placed online.

But if despite this growing interest, your business STILL does not attract many customers, then you may need to work on your Internet marketing strategy and "optimize" your website for better visibility. In NYC, Internet marketing strategies can be effectively planned with the help of a New York SEO, New Jersey SEO or Orlando SEO organization like NET Marketing Consulting Group.

In New Jersey, SEO strategies used by different organizations include the usage of quality content, rich key words and meta-tags, incoming links, site maps, website titles, domain and URL structure to pull web traffic onto a page.

Search engines work by matching the words that people use (for searching) to the words and phrases found on the website. Thus, if you can manage to have the words (keywords) on your website that people will be typing in the search engine box, you may be able to get a better ranking and visibility in the results.

it is not easy to determine the best keywords for your site (it's a time consuming and strategic process), but our SEO experts can research keywords that are best for your specific website.

If you're going at it on your own, be careful. The "stuffing" of irrelevant keywords only to pull web traffic is not only a dangerous "black hat" practice, but it will also tarnish the very reputation of your organization online.

In New York and New Jersey SEO companies can help you through keyword-rich, quality content and with optimized product descriptions and images for your e-commerce website.

User-generated reviews are also used by search engines like Google as one of the search algorithm signals for rankings.

At NET we help all our clients in different aspects of Internet Marketing and Social Media Marketing in New York, New Jersey and Florida. Contact us for the right blend of SEO in your e-commerce website and see the positive difference we can have on your business.

Posted in E-Commerce, Internet Marketing, Search Engine Optimization (SEO) | No Comments »