Archive for the ‘facebook’ Category

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Hot Apps and Social Media Marketing Tools on Facebook

Friday, December 9th, 2011

If you use social media marketing in New Jersey to enhance the online visibility of your business through popular social networking sites, you certainly cannot afford to ignore Facebook. Companies – big, medium and small using Internet marketing in New Jersey and New York should be on the most popular platform for social media marketing. New Jersey based professional services for SEO and SMO also use various ways to popularize their clients’ business via Facebook.

There is no lack of applications for marketing on Facebook. There are certain applications that may suit the needs of your business better than others. Here are some of the most popular apps that businesses in New Jersey and New York can use for social media marketing:

RSS Graffiti is an app that checks the RSS/Atom feeds that you specify and posts any new entries it finds to your Facebook business pages. Through this, you can get your feeds posted on Profiles, Fan Pages, Groups, Events and Application Profile Pages. It is good for businesses that want to keep their pages updated and attract traffic through updated posts.

Storefront Social is the app that allows business to turn its Facebook page into an E-commerce site. You can add products to your 'store' manually, and also import them from your existing E-commerce website. This is indeed good for those who want to improve their leads directly through social media marketing in New Jersey.

LaterBro is a solution to the problem of having something to post but not wanting to post it at the current moment. This calls for a simple sign in with Facebook Connect, choosing a time zone, typing in what you’d like to say, and set the calendar and clock to when you'd like it to reach the target audience.

My Office is Facebook application lets business owners collaborate on documents and also makes it easier to handle things such as setting and sending response for meetings, creating ‘to-do’ lists, and tracking the responsibilities of their employees

If you want to make the most of these innovative apps for your social media marketing in New Jersey, contact NET now. We can help you to reach your customers and develop long-term relationships with them through social media platforms. Contact us today for the best and most affordable SMO and SEO services in NJ and NY.

 

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Social Media Provides Instant, Real-Time Access to Your Consumers

Monday, April 25th, 2011

Facebook recently overtook internet giants like Google and Microsoft in customer engagement, proving that social network marketing is a force to be recognized. Corporations now want to be a part of social network phenomenon which has given them an effective and economical advertising medium to reach out for all potential customers.

Internet marketing through social media reaches the right customers who are actually looking out for your products and services. They are not impressed by the banal and repetitive commercials on the TV or radio and are only interested in the products/services that they specifically need. Finding these on their favorite social networking websites is a good way to gain the exact information they may be looking for. If they are impressed, they not only become your loyal customers, but also recommend your brand to their friends and colleagues. This is how internet marketing works and grows.

Around the clock availability of Internet makes it even more effective for marketing. Business pages on social media sites can be accessed anytime from anywhere, helping you to connect with your customers in a more personal manner. You can get direct feedback and understand market response to your products and services in a better way.

At NET, we provide the right social media optimization to strengthen your Internet marketing efforts. Our professionals can help your business pages to stand out and give you a winning edge, outshining your competitors.

Posted in Branding, facebook, Internet Marketing, Social Media Marketing | No Comments »

Savvy Social Media Marketing—A Competitive Edge.

Friday, March 18th, 2011

Four to five years ago, the term "social media" was in its nascent stage of development. Who knew that the concept would spread like wildfire and become one of the most important marketing tools for today's business owners? With the rapid expansion of New Media through the Web, social media marketing has now become an integral part of our daily lives—and every smart business owner's marketing plan.

Millions of Internet users get online to look for products, services and information daily. By resorting to social media marketing, you cash in on this opportunity to drive users to your website, building a network of supporters and followers along the way and making your business grow bigger and better. The more traffic your website receives, the greater your the chances of turning visitors into customers.

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These loyal users, through their social networks keep getting more business for your company, thus ensuring quick expansion and more ROI for your business. Traffic generated through social media marketing makes your website rank higher among popular search engines. This increases the online visibility of your business.

Our NYC internet marketing division can create exclusive content for your business on social media sites like Facebook and Twitter, creating buzz for your company. Paired with our NYC SEO, through target keywords, we can help your website achieve top rankings on Google, Yahoo and other search engines. Looking for effective social media marketing in New York? Visit www.netmcgroup.com and give your business a competitive edge.

 

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Posted in facebook, Internet Marketing, Social Media Marketing, twitter | No Comments »

Facebook removes the “Suggest to Friends” button

Wednesday, January 26th, 2011

Bad move, Facebook. Last week, Facebook decided do disable the "Suggest to Friends" button from all pages and profiles except admin accounts. According to AllFacebook.com, "… the most likely reason for this change was that page administrators were typically the only people likely to use the tool. This also prevents page administrators from encouraging fans to share their page with others."

Picture 2Our Brandcasters used this tool quite frequently, and we often pushed our fans to use it in order to spread awareness of our clients' fanpages. It was a very useful feature that will, hopefully, return soon.

What do you guys think about Facebook's removal of the "Suggest to Friends" button?

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Posted in facebook, Social Media Marketing | 2 Comments »

Even the Pope’s on Facebook!

Wednesday, January 26th, 2011

Last year, Pope Benedict XVI, in his message for the 44th World Day of Communications told his priests to become more web and social network savvy. He said "The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts…." The theme of the upcoming May 16th event is "The Priest and Pastoral Ministry in a Digital World: New Media at the Service of the Word".

Doesn't that sound totally like a business conference that you may have attended?

His Holiness goes on to say ""Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word."

Man! Not only that, the Vatican recently launched the "Pope2you" portal, offering a Facebook app, iPhone app, YouTube channel (click here), and Papal videos.

youtube-pope2you

So your boss not quite on the Facebook, Twitter, Linkedin, blogging bandwagon? Ask him or her to read what THE POPE has to say. Listen to the Pope, not just for world peace messages but also for increasing your reach and spreading your message using social networks!

Posted in facebook, Mobile Phones, New Media, Social Media Marketing, twitter | No Comments »

Where do you go to search for content?

Monday, January 17th, 2011

Last year, social platforms surpassed the number of visits by Internet users when compared to the search giant Google. Google is the most popular search engine in town, if not the only search engine that really remains "standing". Top visited sites remain Facebook, Youtube, Twitter and then the rest.

Facebook-YouTube-Twitter

Facebook and other social platforms have "user-generated" content. So from a user reach perspective, they are great tools for businesses. But individuals and companies will continue to use Google as a search engine to find relevant information. Hence the need for search engine optimization and top rankings. But since top rankings can benefit from links from social networks, businesses benefit from incorporating search engine optimization and social networking together.

Google's got competition in Facebook for sure from a simple "user" number perspective which I can see why. Grandmas who'd never go to Google to search for anything would definitely go to Facebook to see pictures of their grandkids. Right?
 
So is it really surprising then that Facebook will continue to lead the "number of users" statistics? But when it comes to finding anything at all; from cooking tips to products to vacation spots, Google's still on top… FOR NOW.

Posted in BING, facebook, Google, Internet Marketing, Social Media Marketing | No Comments »

Online Marketing Blog: Financial Analysts CAN leverage Social Networks

Tuesday, September 14th, 2010

Financial advisors always tell me that social networking sites are not for them. They of course refer to the federal guidelines for financial planners that they have to abide by.

But given that social networks are so popular, is there no easy way for Financial Analysts to leverage them?

I think there is. I think that three simple strategies could allow Financial Analysts to leverage social networks without getting into trouble with the law.

Just throw your name in the hat – the hat in this case the social websites. Once you are online, let people get to know you as  a person without going into what you do and how. Connect with other financial advisors to see what they are doing online. And stay away from dicussing financial stuff online.

Post generic information on the social networks, news items, interesting happenings in your field and even outside your field. Don't make any individual recommendations of any sort and you'll be fine.

Combine your networking with your newsletter and email campaigns. Include your Twitter and FB links on all communication that you send out.

Lastly, be sure to comply with SEC and FINRA regulations. FINRA regulations differentiate between static and interactive content. Social networking content is interactive and therefore no prior approval is needed for them.

Also, FINRA and the SEC require that all tweets be archived or save. To do so, just copy and paste all your tweets in a pdf file every night or week and store these pdf's somewhere. No need to buy new software for this purpose.

Directives from the SEC and FINRA stipulate that all tweets must be archived and be able to be exported, in case regulatory bodies want to rifle through them. To do that, you can manually copy and paste the tweets into a PDF, like Jean Keener of Keener Financial Planning in Keller, Texas does, or like the people who operate the Raymond James' Twitterfeed do.

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Posted in facebook, Linkedin, Social Media Marketing, twitter | No Comments »

Online Marketing Blog: Flickr Enables Facebook Photo Sharing!

Thursday, June 10th, 2010

Flickr makes integration with Facebook easy, Finally!

Yes, finally Flickr has added the ability to share your photos on Facebook. Your photos will need to be set up as "public" photos for them to show up on your Facebook Wall. 

Social photo-sharing site Flickr has, at long last, added some much-need social networking integration to its online service. You can now simultaneously post your photos to Flickr and Facebook.

So how does it work?

First, connect your two accounts to get this integration working for you. Once that happens, each time you upload a public photo to your Flickr account, an update will appear on your Facebook wall including the image, its title and the description of the image.

Also remember to shut off the old Flickr to Facebook integration that you may have activated on Facebook. Otherwise you'll see everything show up double! To do this, just go to your Facebook wall and click on Options —> Settings —> Flickr where if it is enabled, just "remove" that enabled feature.

 

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Posted in facebook, Flickr | No Comments »

Online Marketing Blog: Social Brandcasting for Business!

Tuesday, June 8th, 2010

If I had a dime every time I heard "but I don't see how "Facebook" can help my business", I'd be a rich man! Yes, I know I've said this a guzzilian times but it's true.

Social networking is really nothing more than social brandcasting – meaning casting your brand out there in the social networks, period! So why are businesses not able to see the value of Brandcasting and leveraging the tools available to them to promote themselves?
 
Social Brandcasting benefits are quite simple:

  • You can reach more people through popular sites like Facebook & Twitter than through ANY chamber event you may attend
  • You can continuously promote your services and company events without spending a dime on print materials
  • You can go on a "ra ra" campaign in a non-obtrusive manner and no one will think twice about it online

You can do "horizontal" brandcasting which is to everyone and everywhere across the board, same message, same positioning. Then you can do the "vertical" brandcasting where you position different messages on different platforms.  By balancing quantity (number of followers, fans, connections) and quality (what you say, how you say, the personna you create of yourself or your company online, etc.) you get the biggest bang for your buck.

Capice? If not, call me and I'll be more than happy to discuss this at length cause this is what my company does day in and day out!

 

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Posted in facebook, Internet Marketing, Linkedin, Social Media Marketing, twitter | No Comments »

Social Media Blog: Facebook’s “LIKE” Option Confusing

Tuesday, April 20th, 2010

Change is good right? Even when it's happening as fast as it is on Facebook. Lots of people are complaining about the new changes on Facebook, the biggest one being the renaming of the "become a fan" function to the "Like" button. Facebook has also launched Community Pages AND it has revamped its privacy controls but more about that in another post.

So you can no longer "become a fan" when you come upon a "fan page". Now you can "Like" the fan page or not. But note that this "Like" is unlike the "Like" that you select when you like a video or a status posted by your friends. This new "Like" means you are connected to the page that you say you "Like". So that means that your profile will show that you "Like" a new page.

The other "Like" is only you telling your friend that you liked what he/she posted and didn't need to leave a comment behind.

Confusing? Yeaaaah! But I'm sure it'll be just like anything else, pretty soon it'll be how we talk to people.

Here's what Facebook says about their "like" feature introduction. Hmmmm…lightweight???

 
FACEBOOK-LIKE-BUTTON_2

Annnyway!  I wonder when Facebook will introduce the "Dislike" button!!!

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Posted in facebook | No Comments »

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