We always stress that new media (social networking) does not replace traditional media (email marketing and other). And so we weren't surprised when we read a report published by eMarketer which states that new media or social media marketing boosts the benefits of email marketing campaigns because social media marketing is yet another way to engage with customers and prospects.
So if you want the stats on this, here they are:
Of the businesses surveyed by Emarketer, it was found that over 40 percent of business owners stated that they plan on integrating social media and email to their marketing initiatives in 2010. About a quarter of the businesses surveyed claimed that they had already done so and the rest were still researching on how to make it happen.
So the message is clear; businesses do see the benefit of increasing brand awareness, visibility, and engagement via social networks. Yet, many businesses aren't able to devote time or resources to make this happen. We at NET believe that that's where our biggest value proposition comes in because our customers can hand-over their entire marketing campaign to us. Using new and traditional strategies, we provide our customers with the biggest bang for their buck. Are you ready???? Contact us today to see how we can help!