Getting Your Website at the Top of Google Search Results

October 7th, 2011

For your business in Florida, search engine optimization services can be provided by several companies but not all can help you to get and RETAIN the best rankings on a search engine like Google. If you want a good online visibility, it is essential to choose a Florida search engine optimization firm that has qualified and experienced SEO professionals.

Google is the most widely used search engine and is the favorite homepage for millions around the globe. Searches for products and services start by typing in a few words in the Google search box. However, the search results that typically get noticed are only the first 10 or 12 links that are seen on the first page. You do want to ensure visible rankings for your business website and certainly covet a higher ranking than your competitors’ web portals. A website with banal design and poor SEO cannot get to the top of search engine search results. This is why using the right web marketing strategies is important.

A business also needs to beware of the black hat SEO companies that promise to create and optimize web pages ‘in minutes’. It must be remembered that search engine optimization is a gradual process and can take several weeks or even months to deliver results. A professional Florida search engine optimization firm like NET always uses effective and ethical techniques to ensure long term results for its clients.

Original and well-authored content is one of the most important things necessary to enhance the effectiveness of a website for Google results. Panda algorithm of Google gives a better ranking to web pages with unique, well structured and error-free content relevant to the keywords typed in the search box.

A few other things that need to be taken care of while working for better rankings on Google include:

  • Choosing good keyword phrases
  • Using natural phrasing and controlling the keyword density
  • Inserting hyperlinks to and from the website at right places
  • Submitting the website to the right directories

If you are looking for a reliable Orlando SEO firm, your search ends with NET. Our professionals follow a meticulous approach and constantly research to understand the changes in Google algorithms. We follow effective Internet marketing and social media marketing strategies to give your website a unique identity on the web.
 

Posted in Google, Internet Marketing, Search Engine Optimization (SEO) | No Comments »

Using Videos In Internet Marketing

September 30th, 2011

With the popularity of websites like YouTube and Vimeo, it is evident that online videos play an important role in the promotion of products and services. In NYC Internet marketing is being used by more and more businesses and with impressive videos they can spread a word about their offerings even more effectively. New York and New Jersey Internet marketing companies have observed that videos help to bring a more personal interaction between customers and businesses.

Online videos make the delivery of useful information faster and simpler. Professional NYC Internet marketing firms like NET can make videos that capture audience attention and enhance brand reputation. A picture is worth a thousand words, but when that picture is also augmented with the right degree of animation and sounds, it may be worth a million for the business. Besides advertisements, a video may be made to describe and demonstrate the functions of a product, to introduce a company or for online seminars, and conferences.

Videos on websites also help to pull more traffic. Websites with videos pertaining to a search get better rankings on search engines like Google. Professional New Jersey and New York SEO firms can also make online videos SEO friendly – this is done by use of appropriate keywords in the title tags and phrases that describe the video.  
                                                              
At present, YouTube is the most popular website used for video marketing. Thousands of videos are uploaded on the site daily. YouTube not only allows viewers to upload, view and download videos but also share them on social networking platforms like Facebook, Orkut, Twitter, Myspace, StumbleUpon and Blogger.

In NYC Internet marketing campaigns are used by many small and medium businesses and they can place impressive and optimized videos on their social media profiles to earn more ‘Likes’ and spread a word about their products and services. It is however important to use creative elements and add a professional touch to videos for marketing. Ideally, the duration of the video must not be more than 5 minutes as buffering consumes a lot of time in lengthy videos. 

NET is a reputed NYC Internet marketing firm that offers services for search engine optimization and social media optimization. We not only create and upload your videos on the right platforms, but also monitor your traffic and rankings. Contact NET for the finest New York Internet marketing and New York, New Jersey SEO campaigns.

Posted in Video Marketing | No Comments »

Use Social Media Marketing to Advertise Without Stalking Customers

September 23rd, 2011

Using social media marketing in New Jersey is an effective way for businesses to connect with their customers personally. At the same time, marketers need to accept the fact that their customers do not like being ‘stalked’. Social media users feel annoyed if they feel that a business is increasingly flooding their news feed with advertisements or marketing sagas. This is why it is important to follow a professional approach while using this new media. New Jersey based businesses can get the support of experienced and skilled social media marketing companies like NET to meet their marketing objectives through social networking websites.

For social media marketing in New Jersey, it is important to plan advertisements and ad retargeting in a way that they are really attractive and relevant for target customers. Efficacious ad retargeting begins with finding approachable customers who are interested in your products and services. A New Jersey SEO company should analyze the audience profile data of its client and group the audience into segments before ads are displayed to them through social media.

The online campaigns for social media marketing in New Jersey need to be optimized in real time. It may not be enough to optimize ad campaigns once a month, or even once a week. If a customer sees the same marketing oriented post several times a week, the feeling of ‘being stalked’ does set in. This is why NET, the professional Jersey City internet marketing company works seamlessly to design and develop new marketing tools for social media

Campaign analytics and real-time surveys can tell you as to what consumers think of your brand at a given moment. This also helps to understand how your social media content is resonating with audience. It is also important to use the right digital mix to woo your customers through social media sites. A professional firm for social media marketing in New Jersey can offer the finest combination of content with optimized blogs, pictures, videos and press releases to make your pages alluring and interesting for target audience.

NET is a Jersey City Internet marketing company that offers the most superior blend of services for social media optimization and search engine optimization. We can help you to reach your customers and develop long term bonds with them through social media. Contact us today for the best and most affordable SEO and SMO services in NJ and NY.

Posted in Social Media Marketing | No Comments »

The Use of Mobile and Social Location Based Services in America

September 16th, 2011

In New Jersey, Internet Marketing is becoming more and more significant and there are substantial reasons for this trend. Increasing number of people use search engines and social media platforms such as Facebook and Twitter to search for products and services that they want to buy. Interestingly, the use of Internet for searching and shopping is not limited to desktop computers. A recent survey by the Pew Research Center’s Internet & American Life Project reveals that 28 percent of all American adults use mobiles for searching and for social location based services of some kind. This implies that they are keen on purchasing products/services from suppliers near their own location.

The survey also reveals certain other facts:

  • 28 percent of smartphone owners use their phones to get directions or recommendations as per their current location
  • 9 percent of Internet users set their Facebook, Twitter or Linkedin profiles in a way that location is always included in their status updates and posts

The results of the survey indicate that Americans may not be eager to explicitly share their location on social media sites but they do use the geological capabilities of their smartphones in a different way. Majority of the smartphone owners use their phones to get quick access to location relevant information on the go. This augurs well for small and medium businesses operating at local levels in New Jersey. Internet marketing can be effectively used with emphasis on local search engine optimization for greater success of the marketing campaign.

Local SEO and social media marketing in New York and New Jersey can be used to connect with target customers. Smartphone features like click to call, location mapping functions and visible contact details on the home page of a mobile website help businesses to direct potential customers to their locations. With adequate search engine optimization, a business can also ensure high rankings for its website in location based results.

Smartphone users make purchase oriented searches. This makes it even more important for businesses to use internet marketing in the finest manner. A professional New Jersey Internet Marketing firm can augment its marketing efforts with the required elements.

NET is a NYC internet marketing firm with offices in NY and NJ. We help our clients through superior search engine marketing and social media marketing in New York and New Jersey. Contact us today for the finest local SEO services to give a unique online identity to your business.

 

Posted in Mobile Phones | No Comments »

The Value of Search Engine Optimization and Reputation Management.

September 9th, 2011

In Florida, search engine optimization (SEO) is being used by more and more business organizations to enhance the visibility of their websites in search engine result. In Orlando, SEO firms offer multifarious services to make their clients’ websites more attractive for search engine crawlers and actual web users. However the purpose of SEO is not only to enhance the visibility of a website, but to enhance it for the right reasons.

A company would use search engine optimization for users see the strength of its business. Poor online reviews and bad PR can spell disaster for any organization even if it is using a professional Florida search engine optimization service. This is why efficient and customer friendly SEO firms like NET use the most effective tools on the market today, ensuring premium SEO, social media optimization (SMO), and also a sound online reputation management.

The Internet offers a lot of free space to users who can post their reviews for a product or service on open forums. These in turn can be read by millions of other users. If you have a business based in Florida, search engine optimization might have helped to increase the ranking of your website. Now you also need to ensure that you are enjoying a good reputation among your potential customers. Certainly you need to respond to constructive or genuine criticism to avoid displeasing your customers. But if the complaints are not valid or have been maliciously posted by your competitors, you have a right to take action. An experienced and professional SEO firm can help you in checking the mention of your brand on online forums and social networking sites. Monitoring tools such as Google and Yahoo Alerts also help to keep a check on posts related to your brand on sites like Technorati and Feedster.

Collecting positive customer feedback and updating it in on your website is also a part of online reputation management. A good SEO firm will ensure that authentic testimonials are updated in a visually pleasing manner on your website. Online press releases fortified with SEO are also a good way of improving your online reputation.

NET is a reputed SEO and SMO firm with offices in Orlando and Jersey City. We offer the most results-oriented services for Internet marketing. Contact us today to get the best services for your online reputation management, SEO and SMO.

 

Posted in Search Engine Optimization (SEO) | No Comments »

Organize Your Website to Increase Sales Potential.

September 2nd, 2011

In NYC internet marketing is used by numerous business enterprises to reach maximum number of target customers. For e-commerce business owners, Internet marketing is even more important and they need to ensure that the best practices are followed on their websites. The very design of the website and the different SEO elements that impact its ranking on search engines should not be overlooked.

In New York, SEO firms such as NET are well aware of the most effective online marketing practices that can spell success for an e-commerce business.

E-commerce business owners need to review their websites in an unbiased way to understand its flaws or weaknesses. Ideally, e-commerce websites need to be clean and well organized to attract customer attention and the completion of a sale. The website should not have too much text on the homepage. It needs to be understood that if the page visitors are given too much information at once, they may get bored or confused. This is also a major cause of high bounce rates and fewer conversions. A New York or New Jersey Internet marketing firm can help business owners with impressive website designing. Designers can plan the homepage text in a way that prompts the customer to ‘buy now’.

As a matter of fact, for the success of NYC Internet marketing, the text for homepage of any website needs to be planned very carefully. To ensure that the relevant information is included in a concise way, the what, why, when, where, and how need to be considered and answered in a concise manner. The use of jargon and technical words of the industry must be avoided as these may be too complicated for some page visitors to understand.

The choice of graphics and typefaces (fonts) also matters on a website. E-business owners need to ensure that the look and feel of their online content is impressive for target audience. This implies that not only the content, but its visual presentation also needs to be appealing. The 'call to action' button should be placed in an area where it is prominent and attracts visitors’ attention.

NET is a New York and New Jersey SEO firm that has designed several successful Internet marketing campaigns for our customers. We like to highlight the strengths of our clients in the best way to ensure maximum online success. Contact us today to boost to your online presence with the most effective SEO and SMO strategies.

Posted in E-Commerce | No Comments »

Making the Most of Your Blog… How to Use it As an Effective Sales Tool.

July 28th, 2011

NET_blog copySuccessful businesses understand the importance of online blogs as essential components of their new media marketing campaigns. In New Jersey and New York, SEO companies like NET can provide you with business blog writing services to optimize your website for search engines and for more web traffic. There are certain things that make business blogs more effective in new media marketing strategy.

Some of these include:

1. Linking blogs to online catalogs: A simple way to make blogs the online sale tools for a business is to write interesting content about products and services offered by the business and linking it to sections where the customers can actually purchase them. The blog should not be a mere product description that the customer can directly check in the catalogue. It should provide interesting information on the various benefits of a product.

2. Writing informative and educational posts: A blog that includes relevant information on the business, its products and services and the industry it belongs to, can effectively create awareness and generate further interest in the products offered by the business. There should be something in the write-up that the target customers can actually relate to or have interest in. The latest trends in the industry or information pertaining to an upcoming product can also be included in business blogs.

3. Posting product reviews: Including customer feedback and testimonials in blogs is a good practice in new media marketing. The description of qualities of business products becomes more credible when it is supported by actual review from those who have already used the merchandise.

4. Addressing customer concerns through blogs: Business blogs can be customized to address questinons from customers. By directly communicating with customers, business managers can let them know that they value customer relationships. This also helps them to understand customers’ needs and preferences better. 

5. Taking care of search engine optimization: Writing impressive business blogs is not enough unless they are also visible to search engines. There should be relevant keywords to give your website a good ranking in search engine results. A New York and New Jersey SEO company like NET can help businesses to use the right density of keywords in blogs; an overuse of keywords can ruin the entire marketing plan, so be careful.

At NET we use proven and ethical techniques to ensure the success of your new media marketing campaigns. Contact our professionals for result oriented SEO, social media marketing, blog marketing and different other Web marketing strategies.

Posted in Blogging | No Comments »

Social Media Marketing in New Jersey … A Few Tips.

July 22nd, 2011

Social Media Marketing in New Jersey

The number of small and medium enterprises using social media marketing in New Jersey and New York is slowly increasing. Organizations are becoming aware of the many benefits of advertising and marketing through new media in New Jersey and New York.

A business needs to be where its customers are and with the multifarious membership on social networking sites, these are the right platforms to woo potential customers. However, the strategy for social media marketing must be planned very well to ensure the success of your efforts—and avoid the reputation of a ‘nosey’ or annoying brand. Remember, online networks are generally not very receptive to marketing messages especially from new members, unless you use a subtle approach. Here are a few things that should be taken care of:

Pull customers without pushing your business products: In social media marketing, your goal should be to create awareness and not persuasion. Post articles and links to articles pertaining to your industry and on the use of its products. Emphasize on generic information and the latest trends in your domain to grab the attention of those who may be then interested in buying your products or services.

Research your market: It pays to know your potential customers. Marketing is not just telling the world about your own qualities but also trying to understand precisely what your customers need. Participate in communities and roll out well designed questionnaires, surveys and feedback forums to comprehend the expectations of your customers. Analysis of your competitors’ strengths and weaknesses is equally important.

Associate yourself with not-for-profit causes: People are often more willing to gather around a cause than a company. When you sponsor humanitarian causes, you gain supporters even in the online world. Many organizations have witnessed success of social media marketing New Jersey, with this strategy.

Effective search engine optimization: SEO is still the golden tool of social media marketing. Selection of appropriate keywords and their sensible use in web content can pull the traffic that you want for your business pages and websites.

NET is a professional Internet marketing consulting group based in Orlando and Jersey City, offering services for social media marketing in Orlando, New Jersey and New York. Along with social media marketing and New Jersey SEO services, we also offer services for search engine optimization and internet marketing in Florida through our Orlando/Central Florida office.

Posted in Social Media Marketing, Tools for Business | No Comments »

Search Engine Optimization (SEO) for e-Commerce Websites

July 17th, 2011

ecommerceAn e-commerce store sells products online. Obviously, the business exists only due to the customers that actually visit the store’s website to make a purchase.

Thanks to the round-the-clock availability of the Internet in homes, offices and even on mobile phones, the interest in online shopping is on the rise. For many people, it is more convenient to place an online order than to drive to a mall or shopping complex. Even orders for food deliveries and pick-up from restaurants are now being placed online.

But if despite this growing interest, your business STILL does not attract many customers, then you may need to work on your Internet marketing strategy and "optimize" your website for better visibility. In NYC, Internet marketing strategies can be effectively planned with the help of a New York SEO, New Jersey SEO or Orlando SEO organization like NET Marketing Consulting Group.

In New Jersey, SEO strategies used by different organizations include the usage of quality content, rich key words and meta-tags, incoming links, site maps, website titles, domain and URL structure to pull web traffic onto a page.

Search engines work by matching the words that people use (for searching) to the words and phrases found on the website. Thus, if you can manage to have the words (keywords) on your website that people will be typing in the search engine box, you may be able to get a better ranking and visibility in the results. 

it is not easy to determine the best keywords for your site (it's a time consuming and strategic process), but our SEO experts can research keywords that are best for your specific website.

If you're going at it on your own, be careful. The "stuffing" of irrelevant keywords only to pull web traffic is not only a dangerous "black hat" practice, but it will also tarnish the very reputation of your organization online.

In New York and New Jersey SEO companies can help you through keyword-rich, quality content and with optimized product descriptions and images for your e-commerce website.

User-generated reviews are also used by search engines like Google as one of the search algorithm signals for rankings.

At NET we help all our clients in different aspects of Internet Marketing and Social Media Marketing in New York, New Jersey and Florida. Contact us for the right blend of SEO in your e-commerce website and see the positive difference we can have on your business.

 

Posted in E-Commerce, Internet Marketing, Search Engine Optimization (SEO) | No Comments »

The “Black Hat” Techniques of New Media Marketing – Avoid at all Costs.

July 8th, 2011

In the domain of New Media marketing through the Internet, ‘Black Hat’ is a term that refers to cheating and manipulating the search engines for better rankings. Many Internet marketers are tempted to use these unnatural and unethical techniques to improve the visibility of their websites on popular search engines like Google, Yahoo! and Bing.

Black-Hat-SEO

The business organizations that are interested only in momentary results and fleeting success can use these black hat techniques. However, any business organization that is serious about long term success, effective marketing strategies and wants to enhance its repute amongst existing and prospective customers will always stay away from such unethical practices.

Some of the common black hat techniques that must be avoided include:

Webpage Flooding: Ever seen an advertisement announcing ‘100 page website in 5 minutes’? Small and medium enterprises may go for such offers due to low costs.

The black hat Internet marketers offering such options use a script that instantly creates hundreds or thousands of web pages with keyword stuffed content. Needless to say the quality of content is dismal and only harms the organization’s reputation in the long run.

Doorway Pages: The doorway web pages are created solely for the purpose of being spidered by the search engines and included in the search engine result pages. They are optimized for placement in the search engine result pages by being "stuffed" with keywords and created in bulk. Often, you will notice that the pages are named after the primary keyword being targeted. Once the user reaches a doorway page, it automatically redirects him/her to the ‘real page’.

Webpage Cloaking: This technique is used with the doorway page technique. The idea behind cloaking is to show a doorway page to search engine spiders but the ‘real page’ to web visitors. Both the pages are accessed through the same URL. Special software is employed to identify the search engine spiders and serve the doorway page to them.

Link Spamming: A frequently used black hat technique, link spamming is just a way getting links to the websites of your choice through the use of automated software that accesses unprotected blogs through anonymous web proxies and leaves links in their comments.

At NET we have an established policy of keeping away from such black hat techniques that can provide only short term success if any, for New Media marketing. We use proven, ethical ways to ensure the success of your Internet marketing campaigns. Also try our services for social media marketing New Jersey and see the positive difference that we make for your business' website.

Posted in Search Engine Optimization (SEO) | No Comments »

« Older Entries
Newer Entries »