Internet Marketing with Google Places for Restaurants

December 17th, 2011

Small and medium-sized businesses marketing locally have unprecedented opportunities with Internet marketing, thanks to the localization of social media and search engine optimization. Marketing success in the modern world is not impacted so much by budget or resources as by the leveraging of right marketing tools. Google Places present enormous opportunities to small businesses including restaurants and bars for increasing online visibility based on proximity, mobility and social search engine optimization.

But why use local marketing with Google Places for your Internet marketing strategies?

  • As per Google, the most popular search engine, up to 70 percent of online activity is related to local content.
  • Comscore estimates that more than 66 percent of local customers find businesses using local search.
  • Almost all the possible information about various products and services can be accessed online and via mobile and digital tablet applications.

If you own a restaurant business you need to use Internet marketing because many of your potential customers may be searching for your services online. This has also increased after improvements in Google Places such as:

  • Local maps that highlight popular places are now specifically displayed on the left hand side of the page
  • Local places listings appear above the organic listing, enhancing the visibility of local businesses more than national or global ones.
  • Google Places marketing ties in Google Maps and all related mobile applications used by potential customers

If you are looking for a reliable SEO firm for your local marketing strategies, your search ends with NET. Our Brandcasters follow a meticulous approach and constantly research to understand the changes in Google algorithms. We follow effective Internet marketing and social media marketing strategies to give your website and business a unique identity on the web.

Posted in Google, Internet Marketing, Search Engine Optimization (SEO) | No Comments »

Hot Apps and Social Media Marketing Tools on Facebook

December 9th, 2011

If you use social media marketing in New Jersey to enhance the online visibility of your business through popular social networking sites, you certainly cannot afford to ignore Facebook. Companies – big, medium and small using Internet marketing in New Jersey and New York should be on the most popular platform for social media marketing. New Jersey based professional services for SEO and SMO also use various ways to popularize their clients’ business via Facebook.

There is no lack of applications for marketing on Facebook. There are certain applications that may suit the needs of your business better than others. Here are some of the most popular apps that businesses in New Jersey and New York can use for social media marketing:

RSS Graffiti is an app that checks the RSS/Atom feeds that you specify and posts any new entries it finds to your Facebook business pages. Through this, you can get your feeds posted on Profiles, Fan Pages, Groups, Events and Application Profile Pages. It is good for businesses that want to keep their pages updated and attract traffic through updated posts.

Storefront Social is the app that allows business to turn its Facebook page into an E-commerce site. You can add products to your 'store' manually, and also import them from your existing E-commerce website. This is indeed good for those who want to improve their leads directly through social media marketing in New Jersey.

LaterBro is a solution to the problem of having something to post but not wanting to post it at the current moment. This calls for a simple sign in with Facebook Connect, choosing a time zone, typing in what you’d like to say, and set the calendar and clock to when you'd like it to reach the target audience.

My Office is Facebook application lets business owners collaborate on documents and also makes it easier to handle things such as setting and sending response for meetings, creating ‘to-do’ lists, and tracking the responsibilities of their employees

If you want to make the most of these innovative apps for your social media marketing in New Jersey, contact NET now. We can help you to reach your customers and develop long-term relationships with them through social media platforms. Contact us today for the best and most affordable SMO and SEO services in NJ and NY.

 

Posted in facebook | No Comments »

Merits of Internet Marketing

December 2nd, 2011

No matter how good the quality of an organization's products or services may be, it does not create much positive difference for the business, unless target customers are aware of the brand and the services that it provides.

Even if a business has lots of satisfied customers, it cannot simply hope for and rely upon word of mouth to win more customers. Marketing is important for businesses that are serious about expansion and considering the popularity of New Media in New Jersey, Internet Marketing is the best option. Internet marketing is globally popular and with search engines line Google publishing results based on location, it is even more effective for local businesses. Small and medium-sized businesses in different cities of New Jersey and New York can effectively connect with their customers using Internet Marketing and social media marketing.

Here’s what makes New Jersey Internet Marketing more effective than traditional offline media:

A multi-pronged approach to reach customers

Business pages on Facebook, blogs, video clips, emails and online press releases – with the right level of SEO these can go a long way to woo customers for a business. To use different options in offline advertising, a business needs to select numerous media outlets to cover the bases.

Tracking of real time results

A business can track real-time results using online analytics to determine the performance of its advertising campaign. Professionals offering New Jersey Internet marketing services also send regular reports to their clients for the success of their web marketing campaigns. The tracking of results in offline advertising cannot be done in real-time. What’s worse, this may result in total failure of the campaign before it can be judged.

Allows changes on the fly

Web-based advertisements can be updated and changed instantly. Having monitored the success of its advertising efforts, a business can easily decide upon the required changes in the graphics or content to make them more efficacious. Changes in offline marketing content take time to get implemented.

Converting visitors into customers

For several businesses in New Jersey, Internet advertising can help to win customers instantly. Websites with e commerce facilities can record instant sales if the visitors feel convinced with quality of products and services. Purchases of airline tickets, booking of hotels and orders for home delivered food are also placed online.  It obviously takes longer to win customers if the business employs only offline advertising techniques.   

NET is an organization with experienced and skilled professionals for New Jersey internet marketing services. We also offer services to businesses for social media marketing in New York and NYC Internet marketing services. Contact us today to pep up your marketing efforts by adding an effective online angle.  

 

Posted in Internet Marketing | No Comments »

Is your Business Website in New York SEO Savvy?

November 25th, 2011

Search engines such as Google, Yahoo and Bing, have a lot of significance for people who look for online information concerning any product or service. It may be the location or address of a good restaurant in town or the information about a newly launched car in the market, for the internet savvy people, search through a good search engine is intuitively the first step. They begin by typing in few words and phrases in the search box and then scan for the results that look most genuine to them. But what is it that makes a website visible and ‘genuine’ to these people? As per New York SEO professionals, the features that make a website optimized for search engines include:

Content:  Impressive content makes your website worth viewing and also pulls the search engine crawlers. Content is still the king and the numero uno search engine optimization strategy.

Incoming Links: More links on a webpage bring more search engine crawls. New York SEO professionals also work on proper anchor text for incoming links on websites of their clients. Websites can also be linked to each other via reciprocal links and relevant content plays in an important part in such links.

Keywords: Typically, New Jersey and New York SEO professionals keep a keyword density of 4 to 5 percent of the total copy per web page. A heavier density can make the web content seem ‘spammy’ and lesser may not be enough to attract the search engine crawlers. It is also important to have a context and relevance around the keywords.

Sitemaps:  When you avail the services of a proficient New York SEO and online marketing company, it can create and maintain a sitemap on your website and help your visitors find relevant content they are looking for. This is a good way to improve the rankings of your site.

Meta Tags: These are critical for getting indexed by search engines, greater click-through rates and higher rankings.

Website Title: It is important to decide an on-topic name for your website and insert relevant keywords to make it appear in search queries. Optimization through this technique positively impacts click through rates and scales website ranking.

Domain and URL structure: The URL of a website should complement the content and the domain should also be spam free.

NET is a reputed firm in New York for SEO and SMO. We also have office in Orlando for SEO and other Internet marketing services. Contact us for impressive and optimized websites for your business in New Jersey, New York and Florida.

Posted in Search Engine Optimization (SEO) | No Comments »

Google+ — The Latest Social Media Marketing Tool

November 18th, 2011

If you’ve been using social media marketing in New York, you understand its significance for your business. Social media sites such as Facebook and Twitter are the most effective platforms that let you connect with your existing and potential customers in most creative ways. You can share updates, news, press releases, images and videos about your products and services while also interacting with your customers through this two way global channel. 

You can now add more punch your new media marketing campaigns in NJ and NY by using another platform! Google Plus, the social networking site developed by the search engine leader now allows business pages for marketing and advertising.

To ensure the success of any effort for social media marketing in New York or any other place, it is important to understand the nuances of online strategies and the particular attributes of the concerned networking site. Twitter and Facebook have their unique characteristics and the same also applies to Google+.

Creating a business page for social media marketing is not as simple as signing up for a new account and adding some important chunks of information, pictures and business website URL. Working with social media involves an excellent understanding of the site and development of an impressive business page that can attract the attention of users and pull existing and potential customers for the business.

Google+ is fairly new and not many comprehend the working of ‘Circles’ and website’s mobile apps. Video hangouts can also be launched for face-to-face conversation with followers on Google+ business pages. To use all these features to their maximum advantage, businesses need to use professional services. A professional SEO and SMO firm experienced in social media marketing in New York works to understand the search engines and social media sites. It closely follows the updates and uses the best strategies to create and optimize the business pages for its clients.

If you want to establish and augment the presence of your business on Google+ before your competitors do, contact NET. We have a team of dedicated professionals to work on social media optimization and have created some of the finest business profiles for our clients on Facebook and Twitter. We also work on Google+ now and can make your social media marketing in New York a real success.
 

Posted in Google, Social Media Marketing | No Comments »

Local SEO Works For Small and Medium Sized Businesses

November 11th, 2011

In New York and New Jersey SEO services are being used by businesses to connect with their target customers in effective ways. A well optimized website that reflects in search results of Google, Bing and Yahoo has good chances of attracting web audience. New Jersey and New York SEO services can be very helpful for the small and medium local businesses as search engines now publish results based on location. With the consumer becoming more conscious about the authenticity of businesses, they prefer to deal with companies that are nearest to their own location. Naturally a business with strong web presence has more chances of being reflected in online search results.

Professional New Jersey SEO companies constantly work to understand the working of search engine algorithms and use the most result oriented strategies to ensure higher rankings for their clients’ websites. A few things that businesses need to ensure to reach their local customers effectively include:

Building a website and optimizing it for local search: This often seems to be a daunting task for businesses with limited budgets. However, efficient firms in New Jersey offering Internet marketing services at affordable rates can help in creation and augmentation of websites. A website must also be linked with tools like Google Places and Yahoo Places.

Aligning Contact Data: The contact data for a business must be kept consistent between the Place Page and the website for higher rankings and better visibility in local SERPs.

Building Links to Website: A well rounded link portfolio builds up the credibility of a website. However, only a professional and experienced New Jersey SEO firm can create quality rich links with keywords while ensuring that there is no link spamming.

Constant and consistent growth is significant for any business though it may mean a lot to small or medium business enterprises that start off at the local level with fairly meager budgets. With the right marketing and advertising strategies, these businesses can connect with their customers efficiently.

NET is a reputed New York and New Jersey SEO firm that has handled some of the best Internet marketing campaigns in the states. Our services include search engine optimization and social media optimization at the most affordable rates. Contact us today to enhance your web presence and to get a winning edge over your competitors.

Posted in Search Engine Optimization (SEO) | No Comments »

Social Media Marketing For Realtors in NY

November 4th, 2011

Local businesses in NY and NJ can really make it big by using the right platforms for advertising and marketing. A business grows with its customers. But customers can only be reached when they are contacted through the right platforms. Social media marketing in NY and NJ is a great way of reaching and developing good bonds with existing and potential customers for a business.

Twitter, Facebook, You Tube and LinkedIn are well known social media platforms where realtors in NJ and NY can connect with numerous property buyers, sellers and investors.

A new property listing can be announced through Twitter, it can also be highlighted with pictures on Facebook business page, a short, interesting video of the property can be listed on You Tube and so on. There are a lot of opportunities for realtors when it comes to social media marketing in NY and NJ.

Realtors need to understand the potential of these sites and how many customers they can attract through these. The popularity of social media can be gauged by the number of active users on these sites. On an average, Twitter gets at least 1 billion tweets per week. Facebook of course has more than 750 million active users and there are 2 billion video views on You Tube in every 24 hours. Social media marketing, NY can effectively be used to spread awareness about business to such users.

The active users of social networking sites fit just about every demographic that a real estate professional wants to target. Most of the active users are also receptive to being engaged in conversations that businesses want to create with them. Indeed there are many who even post their property requirements and their intentions to sell properties on these sites. Certainly a serious realty business will like to get in touch with such potential clients before its competitors do.

Besides social media marketing, there is another reason to be actively involved with social networking sites. This is to have a better awareness and management of online reputation of business. The negative comments about the business can be checked on time and complaints can be addressed effectively.

If you need a reliable service to manage your social media marketing in NY and NJ, your search ends with NET. Our new media New Jersey based services also include New Jersey SEO. With our NYC and Jersey City Internet marketing services, we can really contribute to the growth of your business.

 

Tags:
Posted in Social Media Marketing | No Comments »

Things That Can Destroy Website Conversion Rates

October 29th, 2011

If you are a business in NYC using Internet marketing to promote your products and services, you need to ensure that you are implementing only the most effective techniques. There is nothing worse than a rolling out a new website with great expectations only to see its performance falling flat. But this happens quite frequently in the online world. In NYC, Internet marketing companies can offer you search engine optimization and social media optimization services but not all of them have the tools to give your website an impressive identity on the web.

If you feel discontented with the performance of your website and social media marketing campaign in New York, here are certain things that you may need to check:

A website that is just ‘I, Me, Myself’: This is a common error on several websites and also on social media profiles used for online marketing. You need to remember that your target audience may not perceive your brand like you do. A good business website needs to speak to its audience and address their needs and expectations. A narcissistic copy would spell death for conversion.

A website that just won’t stop: Irrespective of the numerous qualities that your business products/services possess, it is not good to speak about their ‘benefits’ in thousands of words. Effective NYC Internet marketing strategy calls for precise and to the point description in attention grabbing words and phrases. Remember most visitors are interested in finding out – what’s in it for them and if it is worth the price.

Design over substance: A website designed with jazzy navigational features and loads of pictures and symbols can be very distracting and even irksome to visitors. It is a good idea to be innovative, but not at the cost of clarity and usability. Qualified and experienced NYC Internet marketing professionals always strike a balance between design and content for a website.

A website that leaves the visitors hanging: Every page on a business website must have a purpose. The web pages without a good call to action may leave your audience confused. A business should not force, manipulate or restrict its online audience – it should guide them through its web pages.

NET is a reputed NYC Internet marketing firm that offers services for search engine optimization and social media optimization. We not only help you through the optimization of your online marketing, but also monitor your traffic and rankings. Contact NET for the most affordable and result oriented Internet marketing in NJ and NY.

 

Posted in Branding, Website Tips | No Comments »

Integrating Web Analytics into Internet Marketing

October 21st, 2011

If you have been using Internet marketing in Orlando, search engine optimization and social media optimization must be a part of your strategy. An Orlando Internet Marketing and SEO firm can help you in optimizing your website for better rankings, higher traffic, and more conversions & leads. At the same time, you may also be interested in measuring the actual results of your online marketing efforts. In other words there must be tangible and measurable results for your SEO, SMO and other Internet marketing techniques.

Choosing the right web analytics tool is important for website owners who need to know what their web audience read on what are the reasons for abandoning a website. In Orlando, Internet marketing firms use effective tools to gauge the success of their clients’ websites. Here are a few options that can be used to understand the preferences of webs audience in a better way:

Coremetrics: With its several tracking features this is a good web analytics solution for media sites as also other business websites, though it is a paid service. This tool can help you in:

  • Comparing your website stats directly with competitors
  • Monitoring your business profiles on social media sites
  • Tracking the users of your mobile website
  • Evaluating the success of your online videos

HitsLink: WSJ.com, The New York Times, Forbes.com and CNN are some of the users of this tool. The real time results that can be tracked for a website through HitsLink are especially useful in tandem with the instant alerts that you get when the traffic on your website spikes. So, if your Orlando Internet marketing firm tweets about a news story that gets you online attention, it can also tweet some related content to continue the buzz!

Google Analytics: Even though Google Analytics is a free service, it proves to be very helpful in testing Internet marketing campaigns. Web analysts at professional Orlando Internet marketing companies also add codes to track the stats that are more important for their clients. These also include demographic details for web visitors.

An Orlando SEO firm can use the best combination of tools to show you the results of your Internet Marketing. If you are looking for such services, your search just ended with NET! We also offer New York and New Jersey SEO and SMO along with Orlando SEO and Internet marketing services at most affordable rates.

Posted in Analytics, Internet Marketing | No Comments »

Use of Links in Internet Marketing

October 14th, 2011

Internet marketing is used by numerous small and medium business enterprises for advertising and promotion of their products and services. Search engine optimization and social media optimization are important aspects of Internet marketing.

If you have quality-rich, optimized content and still do not get high rankings on search engines like Google, Yahoo and Bing, then you probably need to revise your link placing strategy. The insertion of your web links in the right places does impact the indexing process of search engines for your website.

Businesses using Internet marketing correctly know that websites typically use one-way links or reciprocal links (or both in some cases) to attract web traffic. Reciprocal links involve a link exchange between two websites. This implies that you place a link to your website on another site and they do the same on yours. This may also include a text link or image advertisement between the two websites.

You should seek the services of a professional NYC Internet marketing company to choose good websites for link exchange. This is important because a business has to be careful while analyzing the quality and relevance of the ‘partner’ website. It also needs to consider the resource pages of partner site to ensure that it is a quality match. Only professionals who have adequate knowledge of NYC Internet marketing aspects can make the selection of right partner sites easy for a business.

It must be remembered that excessive usage of reciprocal links can be detrimental to the Internet marketing campaign for a business. Search engines perceive that reciprocal links are excessively used to ‘artificially inflate a website’s popularity’.

One way links prove to be more effective than reciprocal links. They let you receive a link to your website URL without you having to give any link back to the other website. These links are a better endorsement for your website because they show that someone wants to send traffic to your website but your website does not need a link back in return. With one way links, a business can certainly improve online rankings as search engines start considering its website a true authority.

NET is a professional NYC Internet marketing company that creates, enacts, and measures effective online marketing campaigns.

Posted in Internet Marketing, Link Building | No Comments »

« Older Entries
Newer Entries »