SEO – An Important New Media Component.

April 11th, 2011

Television, Radio and Print: the conventional modes of marketing have been used for decades by business organizations. Internet marketing, though fairly new, is not a completely unknown term anymore. With increasing number of people searching for their favorite products and services on the web, it is necessary for business organizations to have a strong online presence and visibility. If they are not found in search results on the web, many potential customers may not even become aware of their existence. Really, who goes to the Yellow Pages or the phone book anymore? Consumers go to the web first!

Web development is not exclusively meant for large business. Today's Internet Marketing levels the playing field. Small businesses can now compete with the big dogs!

Certainly the Internet crosses all boundaries but the changing trends of search show that people are now searching online for products and services in their own area. Let us just say, as a customer, you want to order a pizza for the night. Certainly, you would not look for a pizzeria in another state or country for a home delivery. The service has to be located in your own city! This is what makes Internet marketing for local businesses so important. Business organizations need to ensure that their web-savvy customers are aware of their presence whenever their products or services are needed.

Based in Orlando, Florida with offices also in Jersey City, NJ, NET has been helping numerous businesses to get a good visibility in search engine rankings with its Orlando SEO services and New Jersey SEO services.

We analyze the tastes and preferences of your target customers to select only the most appropriate videos, press releases, social media platforms, news, blogs and articles for your web page. With the choice of right key words and meta tags, we optimize your visibility in search ranking results.

Posted in Branding | No Comments »

Savvy Social Media Marketing—A Competitive Edge.

March 18th, 2011

Four to five years ago, the term "social media" was in its nascent stage of development. Who knew that the concept would spread like wildfire and become one of the most important marketing tools for today's business owners? With the rapid expansion of New Media through the Web, social media marketing has now become an integral part of our daily lives—and every smart business owner's marketing plan.

Millions of Internet users get online to look for products, services and information daily. By resorting to social media marketing, you cash in on this opportunity to drive users to your website, building a network of supporters and followers along the way and making your business grow bigger and better. The more traffic your website receives, the greater your the chances of turning visitors into customers.

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These loyal users, through their social networks keep getting more business for your company, thus ensuring quick expansion and more ROI for your business. Traffic generated through social media marketing makes your website rank higher among popular search engines. This increases the online visibility of your business.

Our NYC internet marketing division can create exclusive content for your business on social media sites like Facebook and Twitter, creating buzz for your company. Paired with our NYC SEO, through target keywords, we can help your website achieve top rankings on Google, Yahoo and other search engines. Looking for effective social media marketing in New York? Visit www.netmcgroup.com and give your business a competitive edge.

 

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Posted in facebook, Internet Marketing, Social Media Marketing, twitter | No Comments »

Florida search engine optimization makes your online business bigger… better!

March 14th, 2011

Search Engine Optimization (SEO) helps you gain breakthrough results for your business through the Internet. A good Orlando SEO service provider will help you promote your business online, make your website more visible, give your website and business a wide, global reach, and bring in huge returns on investment (ROI).

Through an efficient Orlando Internet marketing campaign, you can reach out to your audiences on a global scale and convert prospective visitors to actual buyers. Through the use of selective keywords, an Orlando internet marketing company like NET can increase the number of visitors on your site. By increasing your web traffic, you should notice an increase in sale volumes and overall profit, thus resulting in higher ROI for your business.

The keywords used by an Orlando SEO Company will also enhance the visibility of your company on popular search engines, thereby diverting more and more traffic to your website and increasing its ranking among numerous other websites on the Internet.

SEO will also help to establish a long-term position for your website. Besides, Orlando SEO requires minimum capital investments and is thus pretty cost effective too. In fact, is cheaper than PPC, or pay Per Click.

NET Marketing Consulting Group is a premium Orlando Internet marketing group that can help you with Florida search engine optimization for your website or online business, drive traffic to your website, increase the reach and credibility of your business, send your sales soaring, and bring in huge ROI for your business.

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Posted in Internet Marketing, Search Engine Optimization (SEO) | No Comments »

Facebook removes the “Suggest to Friends” button

January 26th, 2011

Bad move, Facebook. Last week, Facebook decided do disable the "Suggest to Friends" button from all pages and profiles except admin accounts. According to AllFacebook.com, "… the most likely reason for this change was that page administrators were typically the only people likely to use the tool. This also prevents page administrators from encouraging fans to share their page with others."

Picture 2Our Brandcasters used this tool quite frequently, and we often pushed our fans to use it in order to spread awareness of our clients' fanpages. It was a very useful feature that will, hopefully, return soon.

What do you guys think about Facebook's removal of the "Suggest to Friends" button?

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Posted in facebook, Social Media Marketing | 2 Comments »

Even the Pope’s on Facebook!

January 26th, 2011

Last year, Pope Benedict XVI, in his message for the 44th World Day of Communications told his priests to become more web and social network savvy. He said "The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts…." The theme of the upcoming May 16th event is "The Priest and Pastoral Ministry in a Digital World: New Media at the Service of the Word".

Doesn't that sound totally like a business conference that you may have attended?

His Holiness goes on to say ""Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word."

Man! Not only that, the Vatican recently launched the "Pope2you" portal, offering a Facebook app, iPhone app, YouTube channel (click here), and Papal videos.

youtube-pope2you

So your boss not quite on the Facebook, Twitter, Linkedin, blogging bandwagon? Ask him or her to read what THE POPE has to say. Listen to the Pope, not just for world peace messages but also for increasing your reach and spreading your message using social networks!

Posted in facebook, Mobile Phones, New Media, Social Media Marketing, twitter | No Comments »

Where do you go to search for content?

January 17th, 2011

Last year, social platforms surpassed the number of visits by Internet users when compared to the search giant Google. Google is the most popular search engine in town, if not the only search engine that really remains "standing". Top visited sites remain Facebook, Youtube, Twitter and then the rest.

Facebook-YouTube-Twitter

Facebook and other social platforms have "user-generated" content. So from a user reach perspective, they are great tools for businesses. But individuals and companies will continue to use Google as a search engine to find relevant information. Hence the need for search engine optimization and top rankings. But since top rankings can benefit from links from social networks, businesses benefit from incorporating search engine optimization and social networking together.

Google's got competition in Facebook for sure from a simple "user" number perspective which I can see why. Grandmas who'd never go to Google to search for anything would definitely go to Facebook to see pictures of their grandkids. Right?
 
So is it really surprising then that Facebook will continue to lead the "number of users" statistics? But when it comes to finding anything at all; from cooking tips to products to vacation spots, Google's still on top… FOR NOW.

Posted in BING, facebook, Google, Internet Marketing, Social Media Marketing | No Comments »

Online Marketing Blog: Twtqpon for Ecommerce Retailers (& Others too?)

September 21st, 2010

TwtQpon allows  you to create online coupons and distribute them through Social Media.  Basically if you are looking to increase  your sales through Twitter, you'll like this application.
It also allows  you to add value to your followers.

So how do you create your TwtQpon?

Go to TwtQpon.com, click on the "Create a Coupon" button and fill out the following information:

  • Your Twitter account name, coupon title, and coupon details (in 140 characters or less)
  • Include a 700 x 300 pixel image of your logo or whatever image you want
  • Specify a coupon code or leave it blank
  • Add a redirect URL (your promotion landing page or ecommerce site URL)
  • Include an expiration date for the coupon

 
That's it!  Once you create the TwtQpon, you can share it on Twitter, LinkedIn, Facebook, and other sites. Your network will see an update with the information you filled out above. When people click the link, they will be taken to the coupon on TwtQpon.com & then redirected to the URL you included.
 
And the latest release of TwtQpon allows you to brand your TwtQpons….

There are no fixed costs, you can decide how much you want to pay for creating the TwtQpon.  So you pay a one-time fee using paypal (sweet how they lead you right to pay pal and say this money will help support their development and hosting)
and then create your branded TwtQpon. Since your profile travels with your twtQpon, you get additional brand visibility.

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Posted in Tools for Business | 1 Comment »

Online Marketing Blog: Financial Analysts CAN leverage Social Networks

September 14th, 2010

Financial advisors always tell me that social networking sites are not for them. They of course refer to the federal guidelines for financial planners that they have to abide by.

But given that social networks are so popular, is there no easy way for Financial Analysts to leverage them?

I think there is. I think that three simple strategies could allow Financial Analysts to leverage social networks without getting into trouble with the law.

Just throw your name in the hat – the hat in this case the social websites. Once you are online, let people get to know you as  a person without going into what you do and how. Connect with other financial advisors to see what they are doing online. And stay away from dicussing financial stuff online.

Post generic information on the social networks, news items, interesting happenings in your field and even outside your field. Don't make any individual recommendations of any sort and you'll be fine.

Combine your networking with your newsletter and email campaigns. Include your Twitter and FB links on all communication that you send out.

Lastly, be sure to comply with SEC and FINRA regulations. FINRA regulations differentiate between static and interactive content. Social networking content is interactive and therefore no prior approval is needed for them.

Also, FINRA and the SEC require that all tweets be archived or save. To do so, just copy and paste all your tweets in a pdf file every night or week and store these pdf's somewhere. No need to buy new software for this purpose.

Directives from the SEC and FINRA stipulate that all tweets must be archived and be able to be exported, in case regulatory bodies want to rifle through them. To do that, you can manually copy and paste the tweets into a PDF, like Jean Keener of Keener Financial Planning in Keller, Texas does, or like the people who operate the Raymond James' Twitterfeed do.

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Posted in facebook, Linkedin, Social Media Marketing, twitter | No Comments »

Online Marketing Blog: Using LinkedIn Effectively

September 8th, 2010

LinkedIn is one of the most professional business networks you'll find online. It is older than Facebook and is made up of professionals located across the globe. Although it doesn't have as many users as Facebook, if you wish to build your professional network with contacts, LinkedIn is the best platform to do so.
 
LinkedIn's biggest advantage to you is showcasing your profile with as much detail as possible. Your profile should be an impressive presentation of you, your skills, and your achievements. A captivating profile is bound to attract others who may be looking to do business with you, looking for a job, or looking for a partner.

You should study other profiles in your field and outside your field to find ideas to make your profile more comprehensive and interesting. Also, it is well worth it to review corporate profiles and create one that showcases your company as the company to retain, work with, or buy should the interest be there. Include testimonials from clients (present and current), employees (present and current), and peers or colleagues who can tell others why you and your company are worth a second and third look.
 
Building your network on LinkedIn is easy. Start with the people  you already know. Offer your contacts to others and vice versa ask to connect with contacts of your contacts. But be careful and curb the overwhelming desire to add everyone you see and want to add. Also keep an eye on the LinkedIn database which provides suggestions about the people you might want to add depending on the interest fields you have filled out in your profile. Update your profile as often as you can, post your opinions, make use of the Answers section to answer other people's questions and post some of your own.

Include your website, blogs, and interests in your profile so people can see your professional background but also get to know a little bit about your personal likes and dislikes.

So don't let Facebook and Twitter be the only networks you play on. Take a second look at LinkedIn and make it work for you.

 

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Posted in Linkedin, Social Media Marketing | No Comments »

Online Marketing Blog: Advantages of Social Networks for Business

September 6th, 2010

Social networking provides personal and professional advantages. The biggest advantage being communication. Social networks allow companies to reach wider audiences without ever leaving their office. Pre-social networks days, a lot more money was being spent on advertisements, travel, and business development to reach audiences outside the local area in which the business resides in.

Promoting a product or service has never been easier than through social networks. Companies can do beta launches or product demos within hours receiving valuable feedback that can be taken into factor before launching the actual product.

Social networks like LinkedIN provide an amazingly easy manner to connect with decision makers at companies across the globe. There is no need to buy lists or contact information anymore, most of that information is readily available and easily accessible. 
 
Social networks are also an excellent way to create self-promotion or brand awareness. The best way to do this is by engaging with others on social networks in a way such that people want to dialog with you and to make people curious enough to ask you more about what you do. Finding an employee, evaluating an employee, finding someone who knows someone, etc. are all easier in the age of social networks than even two years ago.
 
If businesses can stay focused on their goals and reasons for being on social networks, they can leverage the various benefits without falling prey to the disadvantages that are also presented by social networks.

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Posted in Social Media Marketing | No Comments »

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