Facebook’s new feature allows advertisers to target friends of friends now. Until now, advertisers couldn’t target friends of friends from their current fan page, group, or application. But now with the ad targeting interface; advertisers can enable the feature to target market to friends of the user who they are connected to.
This feature of course is a HUGE win for advertisers who want to leverage their fan network to exponentially grow their reach.
But I wonder how many people will “unfriend” their friends when they begin to get bombarded by advertising from everyone and their brother?