Archive for April, 2013

Social media marketing tips

Wednesday, April 10th, 2013

A lot of social media sites started as personal sites, but today they have become potent platforms for social media marketing. Almost very business nowadays is using social media sites for reaching out to their target customers and for attaining new heights.

If you do not want your business to be left behind, you must engage in social media marketing. Social media marketing would let you engage people, make connections with them, and build valuable and long lasting relationships with them. Social media marketing like other marketing campaigns is complex in nature, but if you learn some basic tricks, you can enjoy the immense benefits that social media marketing offers to businesses.

Build relationships 
Social media marketing is about building relationships. Never ever do direct marketing on social media sites. If you do that, you may lose your reputation and also your clients. People may not be interested in you currently, but if you build good rapport with them, they may think of you when they require similar products or services in the future. Share information, comment, ask for feedbacks, and update about your products/services to build connection with your prospective customers.

Post relevant things
People are not interested in knowing what you had in the breakfast. You need to post relevant information if you want your posts to be read. Make it about your readers, not about your own self. You may offer them solutions, present interesting facts, or give some advice. Talk about something that would be useful and helpful to them.

Use images, info graphics
It is very important to make use of visual marketing tools. You must add graphics, images, videos, and pictures to make your text more interesting. Images and videos are shared widely on social networking sites. You can enjoy amazing social marketing results by going visual.

Update regularly
After you have built your profile on a particular social networking site, do not forget about it. Stay active. Update your status and posts almost every day if you don’t want people to lose interest in you. If you are inactive, people may assume that you are not interested in social networking and may also consider it as sign of your unreliability. To convert your prospective clients to actual clients, you have to be aggressive in your social media marketing.

Organize seminars, parties, and other events
Social networking sites allow people to update their events. So, it would get easier for you to make people know about your event and invite them too. Call them to your trade show or exhibition and introduce them to your products/services.

Share other content
Share posts created by others. Link to content or post by others that is relevant to your business and to your niche. It would help grow your online popularity and would increase your fan base, indirectly improving your website ranking and website traffic.

For managing your social media marketing effectively, you can choose us. At NET we have brandcasters who are experts in social media advertising. 

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Tips for writing great website content

Monday, April 8th, 2013

Web masters believe that for a website to succeed on the web, it must have great content. Good website content draws in visitors and makes them browse through that particular site. An online business tends to improve its visibility as well as online credibility by developing great web content. This ultimately results in better prospects for an online business.

If you wish to drive traffic to your website and want to improve your website’s ranking on search engine, follow the following tips for writing website content.

Be concise and crisp
You must always remember that writing web content is very different from writing a brochure or conventional advertising material. You have only a few seconds to grab the interest of the visitors on your site. If you want to hold back people, present the information in a very concise manner. Be clear and crisp. You may give bullet points or write catchy headlines to generate interest in the readers.

Focus on relevance
Web content available on your website must be relevant to your target audience and should be compatible with their needs and requirements. Write content that your readers want. You are writing for them, not for yourself. Find out what they want through surveys, research or by talking to them. If the website content is of relevance to them they would visit your site quite frequently.

Stay updated When you are writing web content, make sure that you are aware of the latest industry news, trends and happenings. It is of no use writing articles or blogs on topics that are out-dated or have no relevance in the current times. Rather than talking about past, talk about present. If you write about latest things or cover the most recent happenings, it would intrigue the readers to read through the content.

Spark interest in readers
Your web content must have the potential to spark interest in people. If you give them something unusual, something that they have not read or heard before, they would be curios to read your content. By including quizzes, surveys, and feedbacks you can increase the interest of your readers in your web content and can engage them completely. The more the people get engaged, the better for you. They would follow your content dedicatedly and would like to know the latest updates from your end.

Focus on your writing skills
Hone your writing skills if you want your web content to be appreciated. No one likes to read poor content. Spelling mistakes, punctuation errors, and grammatical errors should be avoided completely. Proof read your content twice before publishing it on the web. If you don’t have flair for writing, hire professional writers to ensure that your web content is flawless from start to end.

For website content development, you can contact us. At NET we have some of the best web writers to give you effective and cutting-edge web content.

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7 Article writing tips for website optimization

Thursday, April 4th, 2013

Article writing is an effective Search Engine Optimization (SEO) tool. Well-researched and thoughtfully developed articles help attract visitors to a website and improve its ranking on Google and other search engines. If you are planning to write articles for enhancing the visibility of your business on the web, follow the tips given below to make the most out of article writing.

  1. Think of topics on which you can write articles. The topics must be of relevance to your target audience. Remember that you are writing for people, not search engines. So don’t waste your time in guessing what might rank well in search engines.
  1. Before you choose a topic for writing the article, gather as much information as you can about that. If you know the topic well, you can write well. People would like to read through your content and would recommend it to others as well.
  1. Try to be unique. When you are searching for ideas on what to write on topics that you have selected for your website, find out what others have written on similar subjects. It would be good to go through the websites of your competitors to see what they have posted on their individual sites. There is no point writing duplicate or redundant articles. To get visitors to your site, you have to give them something new and fresh to read.
  1. Your article must offer certain value to the readers. It should provide them with some useful tips, suggestions, and advice. If you sell flowers online, for example, you may offer tips on picking up Mother’s day Flowers. Your target audience would surely benefit from the tips that you provide them and would like to visit your website quite often for getting such useful information.
  1. Give a catchy heading to your article if you want it to be read by web users. Catchy headline would hold back the web users and would make them go through the write up.
  1. Avoid writing too long a sentence and paragraphs. Shorter sentences and paragraphs are easy to read and understand.
  1. Always proof read your articles before you publish them on article directories. Make sure your content is 100% error free. Spelling mistakes, grammatical errors, typo errors can affect the quality of your article. Those who read the article written by you may not take you seriously. For leaving a good impression of your company on the web users, develop articles of optimal quality. For article writing, you may contact our team of writers at NET. They are experienced, knowledgeable, and up-to-date with the latest parameters for content development given by Google. We can give you unique, relevant, and high quality content that would help improve your online credibility and popularity.

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9 great online marketing tips for small businesses

Monday, April 1st, 2013

If you own and run a small business, you must know how beneficial Internet marketing can prove for your business. Internet marketing services in New York helps small businesses target potentially wide customer base with unparalleled ease. Compared to traditional marketing, the online marketing is cost effective. You can take your small business to great heights by using Internet marketing techniques and strategies.

If you are not familiar with online marketing, find out the 9 great Internet marketing tips to attract new customers and grow your small business.

  1. Get yourself an optimized website. Your website must be optimized such that it is able to rank higher on Google and other search engines. High search engine ranking means better online visibility and increased traffic to your website.
  1. Keep SEO or Search Engine Optimization on your mind. You must aim to target your target audience through the search engines as mostly traffic to websites is directed through the search engines. Search for the right keywords, place them in the website text, tags, and descriptions, and indulge in link exchange and link building.
  1. Add new and interesting content to your website every now and then as it is very critical for improving your online visibility. You may request your website development company to provide you with Content Management System as it makes updating website content quite easy for even those who lack technical know-how of website design and development.
  1. Do social networking. Get your small business out there on facebook, LinkedIn, and other networking sites to build relationship with people. Social networking is about building relationships, and winning over the trust and confidence of people in your company. You can do this by offering them solutions or tips through blogs and articles. Just ensure that your blogs and articles contain links to your site.
  1. Initiate email marketing campaigns. You may send out emails to people weekly or once in two weeks to update them about the latest offers and promotions or to share the latest industry news with them.
  1. Write blogs. Blogging is very effective online marketing tool. By writing blogs on interesting topics and including keywords in them, you can improve traffic to your website and can get your small business noticed by your target customers.
  1. Upload videos on Youtube or on your business website. Videos are very effective in doing online marketing. Get a professional video with call to action to enjoy amazing online popularity.
  1. Make use of content syndication. Develop articles, blogs, and other content and get them published on various article directories. It would enhance your web presence and would give a boost to your business prospects.
  1. It would be good to open a Google Gmail account for your small business. List your business address and phone number on Google maps for enjoying successful local marketing.

To know more about online marketing and how you can grow your small business, contact our Internet marketing professionals at NET. 

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