Archive for March, 2013

Social Media Marketing basics for beginners

Monday, March 11th, 2013

Social media marketing is the new-age marketing mantra! In the present era where millions and zillions of people around the world are making use of social media for communication, it shouldn’t come as a surprise why businesses are using this platform to reach out to their target customers. SMM-Social Media Marketing is a kind of bridge between the traditional marketing strategies and modern communication needs and trends. 

Social media advertising allows businesses to create effective visibility for their brand and create a huge fan base for them. SMM allows businesses to grow in size and also in popularity. Prominent SMM endeavours make it easy for small and medium sized businesses too to make their products/services and their brand known in the global markets. When people get to know about a certain product, they tell it to others who in turn tell it further to their friends and colleagues. SMM does a kind of word-of-mouth marketing on the Internet. Since the world of the Internet is massively huge, it’s not difficult to imagine the impact of a successful social media marketing campaign.

For those who have never used SMM before, you must identify your target market first. Do a lot of research to find out where your target audience meets/gathers on the Internet and then target them at the specific social networking websites.

SMM must be engaging. It must have the potential of holding back the web users and making them follow you. For this, you would need to be very consistent with your social media marketing New Jersey. Keep updating people otherwise you would lose them. People may want to hear from you. You may share some industry news, offer tips or provide suggestions that may be of value to your customers. Valuable always doesn’t mean offers and discounts. Just think of ways how you can engage your target customers-inspiring them to visit you regularly.

Make use of videos. Videos are creating a lot of buzz in the online world these days. A clear, crisp, call-to-action video containing your marketing message can yield amazing results for you. You can advertise your brand successfully in front of your target customers and can influence, inspire, and persuade them to buy from you.

 Social media advertising is like other marketing tools. What may work for you, may not necessarily work for others. There are no strict rules and strategies for SMM. Try to be experimental. Think of innovative ways of standing out in the crowd and reaching out to your target market. If your competitors are not doing something similar, do not be scared. It may work for your company. If a SMM strategy is not working for you, make quick changes. The world of Internet is fast evolving. The faster you adapt yourself to it, the better for you.

For professional social media advertising services in New Jersey, contact us. At NET, we know how to make way with social media marketing for businesses of all types and sizes.

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How to have a successful email marketing campaign?

Friday, March 8th, 2013

Email marketing is an effective New Jersey Internet marketing tool. No matter what the nature and type of your business is, it is always easy to market it with the help of emails. You can create your marketing content and then distribute it to your target customers via email marketing campaigns. Email marketing is easy, it is fast, it is affordable, and also effective.

But how do you achieve success with your email marketing campaign? Like every Internet marketing tool, and for that matter, even traditional marketing strategies, email marketing requires attention to detail, careful planning, and proper follow up.

Before you start your email marketing campaign, you must identify who are your target audience. Your emails have to be direct, specific, and of relevance to your target audience in order to serve the marketing campaign.

Next, you must be clear as to what you wish to communicate through your email marketing campaign. Are you introducing your start-up business to your target customers? Are you informing your existing customers about your new product launch? Are you trying to expand the market for your products/services by elaborating on the USP of your brand?

The marketing message must be there in your mind so that you can use the best means of getting it right across to your prospective customers.

Now comes the most crucial part-writing the email. Remember that your email must sound professional to your target customers. It must build a serious image of your company in front of the recipients. For this, you must be very careful about the language and the choice of words. Though you must avoid using too much of technical jargon, the email should sound professional. It should be free of any spelling mistakes and punctuation errors.

The content should be precise and to-the-point if you want the email marketing campaign to serve its purpose. If you want to make people read through your email, be straightforward. Just say it what you want to-using minimal words. If you wish to introduce a new product, talk about its features, technology, and the benefits of using the same.

Finally, do not use your email marketing campaign for negative publicity. Avoid talking about your competitors. Focus on your own brand and company instead. If you can improve your credibility in the eyes of your target customers and can make them build trust in you, your email marketing would go a long way in growing your business.

For email marketing and other New Jersey Internet marketing techniques and tools, contact us. At NET, we have Internet marketing experts who can manage your online marketing campaign to give you the best possible results.

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Designing ecommerce website

Monday, March 4th, 2013

Ecommerce websites have become the new-age business platform. Consumers nowadays have become tech-savvy and lack of time makes online shopping a much easier and convenient option for getting the products and services that one requires. The goal of every online business should be to make their e-commerce websites engaging and inspiring. They must aim to reach out to their target customers and make them trust their products and services.

Online business owners must remember that their ecommerce website will be able to sell only if it is well crafted and designed. It is therefore important to make one’s ecommerce website one-of-its-kind. Eye-catching website design makes it easier to reach out to one’s target customers. In fact, it helps online business get multiple customers. When web users like a particular website, they recommend it to others. This grows website traffic and allows online business to grow quickly.

An ecommerce website is just like an actual store. Each and every aspect must be dealt with professionally so as to make a striking effect on the website traffic and to influence them to visit a particular site quite often.

In addition to making your ecommerce website look attractive and impressive, you have to keep certain other things also in mind. Website navigation is a critical aspect of ecommerce website. The web users must be able to browse the website easily and should be able to move from one page to the other in a smooth and easy manner. Florida search engine optimization experts believe that easy navigation results in increased web traffic and ultimately better search engine ranking for a website.

Orlando SEO experts further advise ecommerce website owners to ensure fast loading speed of their web pages. A slow loading website deters web users and results in reduced web site traffic. To lure customers, you must ensure that your site is quick to load and is at the same time user-friendly. By adding proper links, mastheads, and your company logo, you can make your ecommerce website do effective branding for you and in bringing large amount of visitors to your website.

For enjoying sales leads, Florida search engine optimization experts recommend ecommerce websites to include quality content. Good website content goes a long way in bringing back the visitors to a website and in influencing them to buy from you. Further, websites with relevant and interesting content are preferred by search engines too and are made to appear higher on the search engine result pages.

There are many other features that are integral to a successful ecommerce website design. If you want your website to offer seamless, brand experience for your customers, build online credibility, and want to improve your sales opportunity, you may approach us. At NET, we have the best Orlando SEO experts who know how to make effective website designs that would achieve your business goals.

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