Archive for January, 2013

Is Internet Marketing through social media the right choice for B2B segment?

Monday, January 21st, 2013

There is an ongoing debate on the efficacy of social media marketing for the B2B segment of the business community. All business organizations do have their official websites but at times the value of social media marketing is not fully understood. Some business houses feel that this strategy is more suitable for B2C segment where individual or residential customers can connect more personally with the organizations supplying their favorite products and services. However, the actual truth is that social media also allows companies in B2B segment to relate to one other.

Well informed customers of today are tired of advertising claims and ‘loud marketing’. They like to research and find the actual truth about the quality of products and services, on their own. Naturally, this holds true for business customers as well. Indeed, they have a better understanding of marketing tactics and know how to explore the qualities of a product or service.

Social media basically involves the online technologies and practices that people use to share views, insights, experiences and perspectives with each other. Thanks to social media platforms, people can also connect with organizations and businesses across the world. Content on these platforms may take many forms such as text, images, audio and video files. Popular social media forms include blogs, message boards, podcasts, wikis and vlogs.

Any B2B organization can create an informative business page on social networking websites like Facebook and Twitter. However, to attract the attention of potential clients, they need to be very strategic and pay attention to signal vs. noise. The business pages ought to have posts that encourage sharing across the network. The number of comments can be increased by asking relevant questions but it is wise to stay away from banal Yes/No/May Be surveys.

With adequate SEO and the right mix of videos, photos, questions and information, a B2B business can do wonders to push up its popularity amongst clients. It can also target new clients through required modifications in the language and by tailoring the content for mobile and smartphone users. Posting industry articles and latest blogs based on research in their field of business, the B2B organizations can optimize the value of their business pages.

NET Marketing Consulting Group is known for its internet marketing services in NY. We choose bespoke marketing and branding strategies for your online marketing campaigns and help you to win more customers for your B2B business.

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Marketing with Mobile Apps

Tuesday, January 15th, 2013

The number of smartphone brands in the market has increased over the past 5 years and new, innovative models are being introduced almost every month. With such trends, mobile apps obviously play an important role in complementing your overall brand marketing strategy. This is why in addition to its SEO services in New Jersey and New York, NET Marketing Consulting Group also offers mobile application development solutions.

There are several ways in which a business can use mobile apps to improve its sales and enjoy more popularity among target customers. Well developed mobile applications can provide brands a ready source of income.

Owning a mobile phone is not a mere style statement anymore. As per a report by Comscore in July 2012, 114 million Americans used smartphones. The number has only increased since then. Indeed smartphones are becoming a necessity for users who like to keep a tab on their emails and access the internet on the go. Mobile apps are also the core components of these devices.  Studies show that mobile advertising is also popular and brands are investing in it in a huge way. The acquisition of AbMob by Google also proves the actual power of mobile applications in the content of mobile brands.

With more than 1,500,000 apps in the market, brands also want to ensure that their applications get the attention that they deserve. Features like screen resolution, colors, contrast and font size play a significant role in the design and development of any mobile application. At NET Marketing Consulting Group, our approach may be device centric or application centric, but we always ensure that the end result gives an application that can effectively engage the users of our clients’ mobile apps. 

A business can choose a certain set of apps but brand marketing also involves sponsoring applications to reach a built-in audience. While creating apps, designers need to constantly focus on the specific goals and purposes the business wants the apps to serve. Concentrating on certain apps goes a long way in helping the brand to get more recognition for offering fresh and new applications. A business can also offer the ‘lite’ version of an app free while charging a nominal fee for ‘full’ versions.

Apps do enhance marketing for brands and are not a standalone entity for them. NET Marketing Consulting Group develops your mobile apps as per your specific marketing goals. We also help you optimize your websites for better functionality on mobile devices.

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Marketing Strategies in the Online World

Tuesday, January 8th, 2013

New media marketing strategies are now used by an increasing number of small and medium enterprises across New York. This is why it is even more important to ensure that your business website has all the necessary elements to pull and retain traffic. To get clicks and attract the target audience, websites need to be very visible in search results. Retention of traffic is possible only when your web content is compelling enough to keep the audience engrossed. 

On typing a keyword or phrase in search engine like Google, you can get more than 50,000 results but only the sites that show up on the first two pages get maximum clicks. However, visit on the website is only the first step towards marketing success – it may or may not bring anything substantial for the business. Content is the king and it is only with valuable and engaging content that you increase the possibilities of ‘preference’ and ‘action’ on your website.  Informative, interesting and attention grabbing blogs, articles, infographics, pictures, and videos on your online portal play an important role in web optimization and attracting visitors.

At NET Marketing Consulting Group, we know that for a successful online marketing campaign, you need a multi pronged strategy. Thanks to a number of social media platforms, your business can get and stay connected with its customers – you simply need to identify their favorite social networking sites and the content that they look out for. If your existing customers ‘Like’ your business pages, blogs, and updates on social media sites, they may also like to post favorable reviews and recommend your brand to others.

Traffic generation and retention is possible in the online world even if there is cut throat competition – you just need to use the right combination of elements for successful online marketing. When in doubt, never hesitate to ask for professional help.

Based in Orlando and Jersey City, NET Marketing Consulting Group offers a wide array of SEO and SMO services to its clients. Our team of professionals is known for providing customized solutions for your online marketing needs. With the right blend of search engine optimization and social media optimization, we ensure that your websites and social media business profiles help you earn bigger returns on investment. Write to us at info@netmcgroup.com for bespoke internet marketing services for your business.

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Organic and Ethical Search Engine Optimization

Wednesday, January 2nd, 2013

Professional and result oriented search engine optimization calls for the use of organic and ethical methodologies to improve the ranking, visibility and popularity of websites. A business looking for professional SEO services in Orlando also ought to understand the basic elements of organic and ethical search engine optimization.  At NET Marketing Consulting Group, we not only bring the desired traffic, conversions and leads for our clients’ businesses but also help them comprehend the basics of SEO and SMO for long term success of their online marketing campaigns.

An optimized internet marketing campaign should be customized and site specific but should also be adequately effective for search engines and the actual target audience. Organic SEO involves the results that a user gets from search engines and these are not paid or sponsored ads. This implies that the company has not paid a search engine to promote its business on the first page of search engine results. Ethical SEO can be better explained by contrasting it with black hat optimization – the deliberate use of techniques that aim to manipulate search engines and users into thinking that a website is one thing, while it is actually totally different. With ethical search engine optimization, the website is gradually built into an authority in its domain. This is a continual process and involves the use of high quality content on the website.

As a reputable search engine optimization company in Florida, NET Marketing Consulting uses ethical SEO practices and works through extensive research to prepare the finest content for its clients’ websites. Keywords and meta tags are carefully selected to give a distinct identity to the website and make it actually attractive for search engines and users. Once the website is made into a spot where quality content can be found, link acquisition also becomes simpler. Our team understands that obtaining links from good quality and relevant websites is fundamental for site optimization.

Internet marketing has to embrace the opportunities thrown up by changes. Search engines like Google, Yahoo and Bing keep revising and upgrading their strategies and any business organization that is serious about enhancing its online presence must keep pace with the changes. Organic search engine optimization in tandem with ethical search engine optimization can ensure high rankings and integrity of the organization’s website.

At NET Marketing Consulting Group, we create successful internet marketing campaigns for your business. Partner with us to see how we help you to impress and win customers through your Internet marketing activities!

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Posted in Search Engine Optimization (SEO) | No Comments »