Archive for 2012

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Internet Marketing for Online Reputation Management

Thursday, March 15th, 2012

In New Jersey Internet marketing is used by several local business enterprises to enhance the visibility of their websites in search engine results and connect personally with customers. Professional SEO and SMO firms offer diverse services to make their clients’ websites more striking for search engine crawlers and use interesting content to engage users. However, the purpose of your New Jersey Internet marketing campaign is not only to enhance the visibility of business products and services in the online world but to enhance it for the right reasons.

You typically use search engine optimization and social media marketing in New York and New Jersey to let your customers know the strength of your products and services. But any poor online review or bad PR can spell disaster for the reputation of your business. This is why reputable and customer friendly SEO firms like NET Marketing Consulting Group use most effectual tools for Internet marketing and ensure not only SEO and SMO for your business but also a sound online reputation management.

There is a lot of free space on social media sites and blogging platforms where your customers (and competitors) can easily post their reviews for your products and services. These in turn are read by several other users – millions of them if the feedback or review is posted on open consumer forums and review sites.

If you use Internet marketing in New Jersey and New York to connect with your customers and potential customers, you also need to ensure that you are enjoying a good reputation in the web world. There might be posts or comments on Facebook that portray your business in poor light – these need to be addressed! A polite apology and offer to help in the resolution of complaint is essential.

An experienced and professional New Jersey Internet marketing employs web analytic tools to check the mention of your brand on online forums and social networking sites. Monitoring tools such as Google and Yahoo Alerts allow keeping a good check on posts related to your brand on Technorati and Feedster.

Collecting positive customer feedback and updating it in on your website is also a part of online reputation management. An Internet Marketing firm like NET Marketing Consulting Group ensures that authentic testimonials from your customers are updated in time on your website. We also use press releases fortified with SEO elements to enhance your online reputation.

NET Marketing Consulting Group is a reputable SEO and SMO company with offices in NJ, NY and FL. We offer the most result oriented services for Internet marketing. Contact us today to get the best services for your online reputation management, SEO and SMO.

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Do you use Search Engine Marketing or Conventional?

Wednesday, March 7th, 2012

Now that the Internet has become most widely used medium for communication, a lot of locally based business in NJ, NY, FL and other states have started using it for advertising and marketing. Traditional media namely TV, print and radio prove to be expensive channels for marketing and advertising and this is why NY based companies with budget constraints choose to invest in New York SEO campaigns. At the same time, some marketing professionals still debate over the efficacy of marketing through search engines and social media.

By definition, marketing is the set of activities, institutions and processes for creating, communicating, pricing and delivering products and services that have value for customers, clients, partners and society at large. Developing an effective marketing strategy is essential for the success of any enterprise.

The rapidly changing digital technology in the web world has given rise to new marketing avenues. Search engines such as Google, Bing and Yahoo are used almost everyday by zillions of people across the globe to look for information. Before making any purchase consumers like to check their options and what could be a better medium than a readily available online search engine on their computer of smartphone? This is exactly why businesses need to maintain a presence on the web. It does make sense for business owners to invest in New York SEO or New Jersey SEO campaigns. Consumers do not wait for an advertisement to appear on the TV or in a magazine – they proactively search for products and services online. Also, a 10 second commercial on the television can cost a fortune and though an advertisement on the radio would be cheaper, it is considered obsolete by many. Therefore, it is cost effective to invest in online marketing and advertising.

A website optimized for search engines can be viewed globally. If the website is also an Ecommerce platform, it becomes a channel for advertising as well as sales. Unlike traditional media, it is also easier to track the success of search engine marketing. The number of people who actually visit a website and the sections that they view can be checked through web analytic tools. Though TRP ratings for TV also help advertisers to track the popularity of their ads, the results offered by web analytics tools are more comprehensive.

If you are still not made the best of a New York SEO campaign, it may be the time to consult a specialized service for the task. NET Marketing Consulting Group is a reputable Orlando SEO company that has launched several Florida SEO, New York SEO and New Jersey SEO campaigns. Contact us today to pull traffic for your websites and earn more leads!

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Blogging for Social Media Marketing in New Jersey

Friday, February 24th, 2012

Facebook, Twitter and Google Plus are some of the most talked about sites in the online world. You may also be using these for social media marketing in New Jersey. Updates for new product launches, video clippings for advertisements and other news about a business can be subtly posted on these sites. This is an effective form of Internet marketing and has already proved to be quite successful. Small and medium businesses in NJ and NJ can cost efficiently use Facebook marketing to connect with thousands of customers. But did you realize that social media marketing in NJ and NY is not only about advertising through likes of Facebook, Twitter, You Tube and Google Plus? These certainly are effective platforms for posting engaging content – however, you can post more elaborate promotional content for your business.

There are blogging sites including Ads of the World, Blogger, Tech Crunch, Technorati and others that give you adequate space to narrate descriptive stories about your business and industry. Successful social media marketing in New Jersey is possible through such blogging websites. However, your success in generating traffic for your blog depends upon the efficacy of the blogs. You need to ensure that your blog content is interesting, engaging and compels a visitor to read it till the end. A link to your own business website can be included at the end of the blog to direct the readers to your web pages.

A blog need not explicitly refer to your business products and services. It can be a narration about any new discovery, an invention, breaking news, a research or study in your industry. Business blogs for social media marketing in NJ and NY can also pertain to general advantages of products that you deal in or relevant answers to criticism of such products – this however involves ethical strategies and the readers should not feel that you are just trying to push your products for a sale! They need to be convinced about the actual goodness of your business offerings.

Search engine optimization and social media marketing are artistic and scientific domains. To make your social media marketing in New Jersey and New York a smashing success, contact a professional firm today – NET Marketing Consulting Group is a well known New Jersey SEO and SMO company. We offer quality services for social media marketing and SEO in New York and New Jersey regions at most affordable rates

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Traffic Generation for Success of your NYC Internet Marketing Campaign

Thursday, February 23rd, 2012

In the recent years, competition to attract target audience has increased in the online world. There are millions of websites in any domain and all seek top ranks in search results to invite more and more customers. In NYC, Internet marketing is used by several businesses but while some employ ethical and approved means to optimize their websites, there are others who are tempted to use black hat techniques. In its earlier blogs, NET has emphasized upon the importance of ethical techniques for Internet marketing and how the use of black hat methodologies can result in disasters for websites. NET professionals understand the challenges of Jersey City internet marketing and NYC Internet marketing campaigns. Nevertheless, we always adhere to the ethics of online marketing and are known to use efficacious and approved practices to deliver long lasting results for success of web marketing plans.

A keyword or phrase typed in a search engine like Google or Bing typically brings up more than 50,000 search results, but visitors rarely scan them beyond the first two pages. Your business website should therefore be in at least top 20 results to be visible. Securing good positions is no doubt challenging if the competition is against millions of other similar websites. Ethical search engine optimization involves the choice of relevant keywords and their natural integration with compelling and interesting web content. Informative, interesting and attention grabbing blogs, articles and news updates play a critical role in optimization of websites and in attracting visitors. Adequate number of incoming links is also important to attract search engine crawlers.

An NYC Internet marketing company can not only help its clients in traffic generation through natural search engine optimization but also through pay per click marketing, optimization of local listings and online maps. Such tools help to direct more visitors to a business website and can give potential customers a precise idea about the physical location of a business.

A multi pronged strategy is integral to the success of your NYC online marketing plan. Besides a good rank and visibility in search results, it is also important to establish a strong presence on social media platforms. Social networking sites such as Facebook, Twitter, LinkedIn and You Tube have millions of users and traffic from these platforms can be directed to your websites if you maintain good profiles on these sites.

NET Marketing Consulting Group is a reputable NYC Internet marketing firm. We also offer services for New Jersey SEO and SMO campaigns at most affordable rates. Contact us today for Internet marketing solutions to pull traffic for your web portals.

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Internet Marketing For Medical Services in NJ and NY

Thursday, February 16th, 2012

At the first thought, terms like ‘medical’ and ‘marketing’ may not seem to mix a lot. The task of doctors is to provide critical services to people at large but they are not supposed to ‘push’ their services through marketing channels. However, a deeper understanding of the concept can reveal the numerous benefits of marketing, especially Internet marketing by medical services and hospitals.

In New Jersey, Internet marketing can be effectively utilized by hospitals to give people a better idea about their services, the doctors and their contact information. A quick TV commercial, a full page advertisement in the newspaper or a radio ad cannot describe the details of services offered by a medical center. Such advertisements may give the name of the concerned hospital, the location and brief information about the kind of patient services offered but these may not be enough. It is rather ethical and important for a hospital to have a good website that offers comprehensive information about the services offered. The hospital may be specialized in cardiology, ophthalmology, pediatrics, gynecology, dentistry, neurology or plastic surgery and there are some that have more than one department – such services need to be described well for the people who may need them. An official website can not only convey the details of services but also the precise information about the doctors’ qualifications. In New York and New Jersey, internet marketing companies can be contacted to develop and maintain optimized websites for medical centers.

New York and New Jersey Internet marketing campaigns for hospitals and medical practices also serve another ethical purpose – informational blogs and press releases on official websites can educate patients and people at large about symptoms and treatments of diseases along with the effective ways to prevent them. Healthy lifestyle tips on these websites also make for an informative and interesting read.

Along with the development and maintenance of website, social media marketing in New York and New Jersey can also help people to get updates about medical services about a hospital.

Internet is the most readily available channel for information round the clock. For someone with a medical emergency, a website may be the only way to get information about a hospital or nearby clinic – this is probably the most crucial reason for medical services to invest in an Internet marketing campaign in New Jersey and New York.

If you are looking for a professional and reliable NJ and NYC Internet marketing firm, your search ends with NET. We have developed some of the best SEO and SMO campaigns for doctors in FL, NJ and NY. Contact us today for a valuable Internet marketing campaign for your service.

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Online Competitor Analysis Is Important SEO

Monday, February 6th, 2012

In New York SEO services offered by professional companies like NET help you in optimizing your website for better reflection in search engine results. But the work does not stop here. NET also helps its clients through an online competitor analysis to help them get a better idea of their website’s standing against its competitors.

In the online world there is always a competition for higher ranks and better visibility in search results. SEO rich websites compete for clicks from target customers and this is even more important for E commerce stores or the businesses that sell a significant fraction of their products/services online. When you work on a New York specific SEO campaign for your business you expect potential customers in the state and in your city to use your website instead of your competitor's.

A business website may be at the top of SERPs for its main keywords and key phrases one day and on the next it can slide down to page 2 of results. A professional New Jersey or New York SEO firm like NET understands that search engine optimization is continual work and involves the development of original and rich content to augment the website for better visibility. At the same time an online competitor analysis is important to determine a good marketing strategy while also understanding and learning from the marketing efforts of your competitors. Competitive analysis may vary as per the industry for your business.

The most significant part of online competitor analysis is to get a clear idea of the nature of competition that you face:

  • What factors do customers consider while buying a product/service – price, business reputation or visibility of the business?
  • Are brand names important for customers?
  • How influential is social media and the online consumer forums in getting you long lasting customer relationships?

There are lots of tools that a professional SEO firm in New York can use to monitor the online competition for its client's business. Some of these include Google Alerts, Yahoo Alerts, and the Free Library. Google Finance is also a useful tool that gives latest income statements, latest news stories and blog posts about companies that trade publicly.

If you want to use such tools to your advantage and get a better idea of your position as compared to your competitor’s, avail professional services for same through NET. We offer New York SEO and New Jersey SEO services while also working on online competitor analysis for our client. We also create Orlando SEO campaigns for clients in FL. Contact us today for result oriented Internet marketing services.

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Focusing On Target Customers Through Search Engine Optimization

Monday, January 30th, 2012

For a business investing in search engine optimization in Florida, the value proposition must be relevant to the target market. For this the target market needs to be carefully and clearly defined. Often businesses have to refocus and revisit their targeting, especially when it was not clearly identified at a time when the business was initially launched.

Florida based social engine optimization firm NET has been creating successful Internet marketing campaigns for its clients because we make untiring and constant efforts to understand and focus on the target market of our clients. Among other things, search engine optimization entails the development of relevant content and optimum keywords that catch the attention of search engine users and compel them to visit a website. Such content can developed only when the tastes and preferences of end consumer is comprehended well. 

While defining the target market for a new brand, it is important to do it in a way that makes your audience believe that you are talking specifically to them. To ensure the success of your brand marketing, you need to know the preferences of target audience inside out and for this you need to work through a good market analysis. Some of things for which you need answers in a market research include:

  • Who are your target customers?
  • Where are they located?
  • What do they think of your current brands?
  • What do you want them to think about your brand?
  • How do you plan to attract them to your products and services?
  • Who else is competing in the market for their attention and loyalty?
  • Are you focusing on consumer sector (B2C) or business (B2B)?

A misconception in Florida about search engine optimization is that websites can be made to rank higher in search engine results simply with a good choice of keywords, meta tags and insertion of adequate number of links. Remember, your website may rank in top five results of Google with such strategies but it will also have a high bounce rate if your marketing campaign fails to impress the actual web visitors and target audience. This is why it is important to be very careful while planning your Florida search engine optimization and social media optimization approach.

If you want the most effective results for your Internet marketing campaigns, avail professional search engine optimization services in Florida at NET. Besides Florida, we also provide search engine marketing and social media marketing services in New Jersey and New York. Contact us today for web marketing campaigns that focus on your target customers.

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Google Instant Pages For NYC Internet Marketing

Tuesday, January 24th, 2012

In cities across the country and especially in New York, internet marketing is used by local businesses to increase awareness and exposure. Google Instant plays an important role in making them visible to target audience. With the launch of Google Instant on Google Places, the search engine giant fulfilled the objective of offering its users a wider selection of qualified and relevant local search results in ‘search as you type’ time!  Google Instant delivers results automatically, and this means that you do not need to click ‘search’ or hit ‘Enter’ after keying in your keyword. Google simply displays the most relevant results as you type each character in the search box.

Google Instant and NYC Internet Marketing

While working on any online marketing campaign, the goal of a business is to be visible to target audience.  Websites that are properly optimized are more likely to appear in search results. As a business owner you need to implement the best local search engine optimization strategies in order to reap the benefits of search results provided to your target users.

Thanks to Google Instant, you can connect all your on-site content with the content present on third party websites such as review sites, news sites, PR sites as well as social media sites. If you add the Places View local search tool to this, your users can actually know which street and block your business is located at, along with a local map showing your exact location with a red pin. This search result is accompanied by all relevant information and around 30 to 40 links per page from all over the web, compared to the limited ten links shown earlier. Google Instant Places simplifies the ordeal of searching for a specific service or product in a particular area.

Things to Take Care of:

  • Does your Internet marketing campaign and local search engine optimization strategy take into account both online and offline content?
  • Can all the content on your website be indexed by search engines?

If not, you need to develop more highly focused content with strategically selected keywords in order to get featured in more local search results and enhance your online authority score. It is important to post optimized Press Releases, direct your customers to review the sites where your business is listed and ask them to share their experience about your products and services.

NET is a well known, New York and New Jersey Internet marketing firm. We also have offices in Florida. If you want your business to rank in the top search results of Google and need optimized content in order to achieve this goal, contact us today for the most affordable and results-oriented SEO work.

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Website Management and New Media Marketing

Monday, January 16th, 2012

The significance of web marketing, also referred to as New Media marketing is being realized by more and more businesses. Small and medium enterprises are also investing in the design, development and optimization of their websites. To maintain high online visibility and for successful New Media marketing strategies to work, it is important to not only to create a website with the right elements, but also to manage it effectively and ensure that it provides web audiences with many reasons for new visits and revisits. 

Website management calls for continuous work including site optimization and also steps that help in maintaining the online reputation of a brand. A website management and SEO firm must keep a constant tab on the ratings of its clients’ websites, analyze the different features and continually work to help the site overtake all possible competition. SEO firms also offer services for social media optimization besides web management. Social networking sites such as Facebook and Twitter are popular because they have the power to invoke and retain the curiosity and interest of users – these can be effectively used for promoting a business among target customers. Businesses in FMCG sectors, education, restaurants, travel, medical or healthcare industry or any other domain need to have the right blend of search engine optimization and social media optimization to ensure the success of their new media marketing campaigns.

Well maintained business websites and social media profiles stay connected with their target audience. They not only enjoy repeated visits but are also recommended through word of mouth and online sharing. Website management may also include domain registration, and its renewal and e-commerce management.

 

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Marketing in a Virtual World

Friday, January 6th, 2012

There was a brief time when simply launching a website was enough to bring in online traffic for businesses. But this was before billions of web pages aggressively competed to win the attention of Internet users.

Search engines such as Google, Yahoo and Bing account for more than 80 percent of web traffic, which is why search engine optimization (SEO) now plays a critical role when it comes to driving traffic to websites.

Besides SEO, businesses are also investing in social media marketing in New York and New Jersey, as well as in other states across the country. A business needs to maintain a presence on such marketing platforms in order to help it connect with customers and patrons in a more direct and personal manner.

When a keyword or phrase is typed in Google, it typically brings up more than 30,000 search results, but visitors rarely go beyond the first two pages. A business must be in top 20 results to be most visible.

Optimization of high ranks such as the Top 20 to 30 calls for lot of hard work, and it takes time to show results. SEO strategists must be patient. In New York and New Jersey Internet marketing firms that have delivered results for SEO and SMO campaigns for their clients should be consulted in order to achieve the best results.

For any Internet marketing campaign, the goal should not only be to get a good rank for the business website. Once your prospective customers reach a page of your website, you also expect them to stay there and not move to a competitor's website after a few minutes. This is why in addition to a good choice of keywords, quality of content is very important for the success of Internet marketing strategies.

At NET we have a team of Brandcasters who are adept and experienced in different aspects of Internet marketing. While working on search engine marketing, we also use analytical tools to gauge and prove the actual results of our work for clients. Contact us for the most affordable and effective Internet marketing campaigns.

 

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