Archive for March, 2012

Internet Marketing and You Tube

Tuesday, March 27th, 2012

In NYC Internet marketing benefits have been recognized by several enterprises. Optimization of websites for search engines and social media marketing are two ways that help brands to be visible online and connect directly with their customers. When it comes to NYC Internet marketing through the social media, there are many platforms that a business can use. Blogging sites like Ads of the World, Blogger, Tech Crunch, Technorati, micro blogging sites such as Facebook and Twitter are some well known tools for social media marketing. Videos are also a good way to deliver useful information to potential clients. An online video on You Tube can be used as an advertisement, to describe and demonstrate the functions of a product, to introduce a new company, and also for broadcast of online seminars and conferences.

In New Jersey and New York, companies investing in Internet marketing are aware of the popularity of You Tube. This web video based social media platform owned by Google is the most prominent online video destination and thousands of videos are uploaded on the website daily.

Started in early 2005, You Tube not only allows you to upload your videos also share them on other social networking sites like Facebook, Twitter, Orkut, Blogger and Tumbir. Web audience and your own customers can also comment on the videos and show their appreciation by hitting the ‘Like’ tab. This helps them to directly interact with you and is an effective way to understand the psyche and expectations of your customers. Recent stats on web analytics sites show that You Tube serves up a million views about every 90 seconds. Certainly, any business with an NYC Internet marketing campaign would like to put up an optimized video clipping on a site that enjoys such huge traffic.

Online video marketing is a part of digital revolution. Use of these videos can really make your NYC Internet marketing campaign more dynamic and effective. You can keep your target audience engaged with your brand and when they share your videos with friends on social networking sites, it further enhances your brand reputation.

As powerful tools of social media marketing, videos on You Tube also prove to be cost effective ways to promote a brand. Small and medium enterprises that cannot afford costly advertising on Television can upload videos on You Tube to reach their target customers.

To get optimized videos for your business in NY and NJ, contact a professional SEO and SMO organization today. NET Marketing Consulting Group is a reputable New York and New Jersey internet marketing company. We have quality services for social media marketing and SEO in New York and New Jersey regions at most affordable rates

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Do you use New Media Marketing?

Wednesday, March 21st, 2012

Social media is an important new media marketing tool that must be used by organizations to stay connected with their customers. Traditional marketing tactics such as advertising in newspapers, magazines and on TV as also referrals, and public relations are still used, but social media tactics have now become a part of everyday marketing’s fabric and need to be considered at the strategic level of your marketing decision-making process. The question today is not whether you should or should not use Facebook or Twitter but is 'How can Facebook and Twitter help you in achieving your marketing objectives?' It is crucial to make the most of new media marketing.

Data on marketing intelligence and web analytics site Compete.com proves that social media growth continues to skyrocket:

  • There were more than 170 million unique visitors on Facebook in December 2011 in USA alone.
  • You Tube had more 153 million unique visitors during the same month
  • In August 2011 image and video hosting website Flickr reported that it was hosting more than 6 billion images and this number has been growing steadily

Studies and data do prove that social media is indispensable for business but how exactly do you define this tool new media marketing and what does it entail? In simple terms, social media is the use of technology to co-create, know, like, and trust.

Some worthy marketing objectives that new media tactics in New Jersey and New York can help you to achieve include:

  • Making your web content and business expertise visible to new audiences and potential customers – links to your official website and for news and product updates can be added on Facebook and Twitter
  • Networking with like-minded individuals and companies – LinkedIn helps you to connect with potential employees and new business partners
  • Reaching new audiences in the exact way they choose to communicate – choosing new media marketing tools like You Tube, Facebook and Twitter to engage millions of customers
  • Getting to know literally everything that’s being said online about your brand, products, or industry in real time – using web analytic tools to know the real success of your marketing efforts.

Do you still feel you can afford to ignore social media for your business in NJ and NY? Contact NET Marketing Consulting Group for social media optimization and SEO in New Jersey and New York. We offer new media marketing services that are meant to help you  to accomplish your long term marketing objectives. 

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Internet Marketing for Online Reputation Management

Thursday, March 15th, 2012

In New Jersey Internet marketing is used by several local business enterprises to enhance the visibility of their websites in search engine results and connect personally with customers. Professional SEO and SMO firms offer diverse services to make their clients’ websites more striking for search engine crawlers and use interesting content to engage users. However, the purpose of your New Jersey Internet marketing campaign is not only to enhance the visibility of business products and services in the online world but to enhance it for the right reasons.

You typically use search engine optimization and social media marketing in New York and New Jersey to let your customers know the strength of your products and services. But any poor online review or bad PR can spell disaster for the reputation of your business. This is why reputable and customer friendly SEO firms like NET Marketing Consulting Group use most effectual tools for Internet marketing and ensure not only SEO and SMO for your business but also a sound online reputation management.

There is a lot of free space on social media sites and blogging platforms where your customers (and competitors) can easily post their reviews for your products and services. These in turn are read by several other users – millions of them if the feedback or review is posted on open consumer forums and review sites.

If you use Internet marketing in New Jersey and New York to connect with your customers and potential customers, you also need to ensure that you are enjoying a good reputation in the web world. There might be posts or comments on Facebook that portray your business in poor light – these need to be addressed! A polite apology and offer to help in the resolution of complaint is essential.

An experienced and professional New Jersey Internet marketing employs web analytic tools to check the mention of your brand on online forums and social networking sites. Monitoring tools such as Google and Yahoo Alerts allow keeping a good check on posts related to your brand on Technorati and Feedster.

Collecting positive customer feedback and updating it in on your website is also a part of online reputation management. An Internet Marketing firm like NET Marketing Consulting Group ensures that authentic testimonials from your customers are updated in time on your website. We also use press releases fortified with SEO elements to enhance your online reputation.

NET Marketing Consulting Group is a reputable SEO and SMO company with offices in NJ, NY and FL. We offer the most result oriented services for Internet marketing. Contact us today to get the best services for your online reputation management, SEO and SMO.

Posted in Branding, Internet Marketing | No Comments »

Do you use Search Engine Marketing or Conventional?

Wednesday, March 7th, 2012

Now that the Internet has become most widely used medium for communication, a lot of locally based business in NJ, NY, FL and other states have started using it for advertising and marketing. Traditional media namely TV, print and radio prove to be expensive channels for marketing and advertising and this is why NY based companies with budget constraints choose to invest in New York SEO campaigns. At the same time, some marketing professionals still debate over the efficacy of marketing through search engines and social media.

By definition, marketing is the set of activities, institutions and processes for creating, communicating, pricing and delivering products and services that have value for customers, clients, partners and society at large. Developing an effective marketing strategy is essential for the success of any enterprise.

The rapidly changing digital technology in the web world has given rise to new marketing avenues. Search engines such as Google, Bing and Yahoo are used almost everyday by zillions of people across the globe to look for information. Before making any purchase consumers like to check their options and what could be a better medium than a readily available online search engine on their computer of smartphone? This is exactly why businesses need to maintain a presence on the web. It does make sense for business owners to invest in New York SEO or New Jersey SEO campaigns. Consumers do not wait for an advertisement to appear on the TV or in a magazine – they proactively search for products and services online. Also, a 10 second commercial on the television can cost a fortune and though an advertisement on the radio would be cheaper, it is considered obsolete by many. Therefore, it is cost effective to invest in online marketing and advertising.

A website optimized for search engines can be viewed globally. If the website is also an Ecommerce platform, it becomes a channel for advertising as well as sales. Unlike traditional media, it is also easier to track the success of search engine marketing. The number of people who actually visit a website and the sections that they view can be checked through web analytic tools. Though TRP ratings for TV also help advertisers to track the popularity of their ads, the results offered by web analytics tools are more comprehensive.

If you are still not made the best of a New York SEO campaign, it may be the time to consult a specialized service for the task. NET Marketing Consulting Group is a reputable Orlando SEO company that has launched several Florida SEO, New York SEO and New Jersey SEO campaigns. Contact us today to pull traffic for your websites and earn more leads!

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Posted in Search Engine Optimization (SEO) | No Comments »