Archive for January, 2012

Focusing On Target Customers Through Search Engine Optimization

Monday, January 30th, 2012

For a business investing in search engine optimization in Florida, the value proposition must be relevant to the target market. For this the target market needs to be carefully and clearly defined. Often businesses have to refocus and revisit their targeting, especially when it was not clearly identified at a time when the business was initially launched.

Florida based social engine optimization firm NET has been creating successful Internet marketing campaigns for its clients because we make untiring and constant efforts to understand and focus on the target market of our clients. Among other things, search engine optimization entails the development of relevant content and optimum keywords that catch the attention of search engine users and compel them to visit a website. Such content can developed only when the tastes and preferences of end consumer is comprehended well. 

While defining the target market for a new brand, it is important to do it in a way that makes your audience believe that you are talking specifically to them. To ensure the success of your brand marketing, you need to know the preferences of target audience inside out and for this you need to work through a good market analysis. Some of things for which you need answers in a market research include:

  • Who are your target customers?
  • Where are they located?
  • What do they think of your current brands?
  • What do you want them to think about your brand?
  • How do you plan to attract them to your products and services?
  • Who else is competing in the market for their attention and loyalty?
  • Are you focusing on consumer sector (B2C) or business (B2B)?

A misconception in Florida about search engine optimization is that websites can be made to rank higher in search engine results simply with a good choice of keywords, meta tags and insertion of adequate number of links. Remember, your website may rank in top five results of Google with such strategies but it will also have a high bounce rate if your marketing campaign fails to impress the actual web visitors and target audience. This is why it is important to be very careful while planning your Florida search engine optimization and social media optimization approach.

If you want the most effective results for your Internet marketing campaigns, avail professional search engine optimization services in Florida at NET. Besides Florida, we also provide search engine marketing and social media marketing services in New Jersey and New York. Contact us today for web marketing campaigns that focus on your target customers.

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Google Instant Pages For NYC Internet Marketing

Tuesday, January 24th, 2012

In cities across the country and especially in New York, internet marketing is used by local businesses to increase awareness and exposure. Google Instant plays an important role in making them visible to target audience. With the launch of Google Instant on Google Places, the search engine giant fulfilled the objective of offering its users a wider selection of qualified and relevant local search results in ‘search as you type’ time!  Google Instant delivers results automatically, and this means that you do not need to click ‘search’ or hit ‘Enter’ after keying in your keyword. Google simply displays the most relevant results as you type each character in the search box.

Google Instant and NYC Internet Marketing

While working on any online marketing campaign, the goal of a business is to be visible to target audience.  Websites that are properly optimized are more likely to appear in search results. As a business owner you need to implement the best local search engine optimization strategies in order to reap the benefits of search results provided to your target users.

Thanks to Google Instant, you can connect all your on-site content with the content present on third party websites such as review sites, news sites, PR sites as well as social media sites. If you add the Places View local search tool to this, your users can actually know which street and block your business is located at, along with a local map showing your exact location with a red pin. This search result is accompanied by all relevant information and around 30 to 40 links per page from all over the web, compared to the limited ten links shown earlier. Google Instant Places simplifies the ordeal of searching for a specific service or product in a particular area.

Things to Take Care of:

  • Does your Internet marketing campaign and local search engine optimization strategy take into account both online and offline content?
  • Can all the content on your website be indexed by search engines?

If not, you need to develop more highly focused content with strategically selected keywords in order to get featured in more local search results and enhance your online authority score. It is important to post optimized Press Releases, direct your customers to review the sites where your business is listed and ask them to share their experience about your products and services.

NET is a well known, New York and New Jersey Internet marketing firm. We also have offices in Florida. If you want your business to rank in the top search results of Google and need optimized content in order to achieve this goal, contact us today for the most affordable and results-oriented SEO work.

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Website Management and New Media Marketing

Monday, January 16th, 2012

The significance of web marketing, also referred to as New Media marketing is being realized by more and more businesses. Small and medium enterprises are also investing in the design, development and optimization of their websites. To maintain high online visibility and for successful New Media marketing strategies to work, it is important to not only to create a website with the right elements, but also to manage it effectively and ensure that it provides web audiences with many reasons for new visits and revisits. 

Website management calls for continuous work including site optimization and also steps that help in maintaining the online reputation of a brand. A website management and SEO firm must keep a constant tab on the ratings of its clients’ websites, analyze the different features and continually work to help the site overtake all possible competition. SEO firms also offer services for social media optimization besides web management. Social networking sites such as Facebook and Twitter are popular because they have the power to invoke and retain the curiosity and interest of users – these can be effectively used for promoting a business among target customers. Businesses in FMCG sectors, education, restaurants, travel, medical or healthcare industry or any other domain need to have the right blend of search engine optimization and social media optimization to ensure the success of their new media marketing campaigns.

Well maintained business websites and social media profiles stay connected with their target audience. They not only enjoy repeated visits but are also recommended through word of mouth and online sharing. Website management may also include domain registration, and its renewal and e-commerce management.

 

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Marketing in a Virtual World

Friday, January 6th, 2012

There was a brief time when simply launching a website was enough to bring in online traffic for businesses. But this was before billions of web pages aggressively competed to win the attention of Internet users.

Search engines such as Google, Yahoo and Bing account for more than 80 percent of web traffic, which is why search engine optimization (SEO) now plays a critical role when it comes to driving traffic to websites.

Besides SEO, businesses are also investing in social media marketing in New York and New Jersey, as well as in other states across the country. A business needs to maintain a presence on such marketing platforms in order to help it connect with customers and patrons in a more direct and personal manner.

When a keyword or phrase is typed in Google, it typically brings up more than 30,000 search results, but visitors rarely go beyond the first two pages. A business must be in top 20 results to be most visible.

Optimization of high ranks such as the Top 20 to 30 calls for lot of hard work, and it takes time to show results. SEO strategists must be patient. In New York and New Jersey Internet marketing firms that have delivered results for SEO and SMO campaigns for their clients should be consulted in order to achieve the best results.

For any Internet marketing campaign, the goal should not only be to get a good rank for the business website. Once your prospective customers reach a page of your website, you also expect them to stay there and not move to a competitor's website after a few minutes. This is why in addition to a good choice of keywords, quality of content is very important for the success of Internet marketing strategies.

At NET we have a team of Brandcasters who are adept and experienced in different aspects of Internet marketing. While working on search engine marketing, we also use analytical tools to gauge and prove the actual results of our work for clients. Contact us for the most affordable and effective Internet marketing campaigns.

 

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