Archive for December, 2011

Waiting For Search Engine Results

Friday, December 30th, 2011

SEO is one of the most useful strategies that small and medium enterprises (SMEs) can use to enhance their online visibility and connect with their existing and potential customers. However search engine optimization calls for a lot of hard work before you actually see the results in terms of a higher rank in search engine results and more traffic on your websites. 

SEO companies that dupe clients by making them believe that their sites can climb up on search engine results ‘within a few days’ actually use black hat SEO techniques. These can bring short term results for a website but in the long run they tarnish the online reputation of the company and may even get the website blacklisted.

If you plan to invest in SEO to make your website more visible in local online searches, trust only an ethical search engine marketing firm like NET to ensure long term results for your website.

You should also be aware of reasonable time frame within which you can expect results of search engine optimization.

If your website has already been live for some time, and is listed in all of the major directories, then by using effective SEO strategies you may begin to see improvements in its rankings within 5-7 weeks or less.

Augmenting a newly designed website for search engines or a complete revamping of website that was poor in SEO involves more work. For such a site, a business may have to wait for six to nine months before it can begin to see improvements. This is because the changes to the website are added throughout the databases that drive major search engines.

Businesses just need to remember that SEO is not about instant results. An organization should not expect a top ten ranking overnight. Patience is key!

NET is a well known New York SEO company and Orlando SEO company. Besides search engine optimization, our services also include branding, online P.R., blog management, and effective social media optimization.

Posted in Search Engine Optimization (SEO) | No Comments »

New Media Marketing: The Most Important Resource for New and Existing Busiensses.

Wednesday, December 21st, 2011

Companies spend a substantial amount of money in building a business each and every day. For instance, restaurants invest in the right equipment, the perfect location, and all the infrastructure needed. Universities and medical centers in particular spend hundreds of thousands of dollars to build impeccable facilities.

Business owners in general start a business with a dream. But sometimes the reality of that dream isn’t what they expected. And they wonder why? They think: my facility is outstanding… I'm very knowledgeable… I work hard. Where are my customers? Why aren't people interested in my product or service?

The reality is that some business miss the point. They forget to put dollars aside for marketing. Most people believe that there is no need for marketing, and they prefer to rely in word of mouth. Even though it does work, it cannot be the main strategy for your business. It will not work. Period.

Marketing a business is essential. It is as important as a table and chairs are in a restaurant. We can't blame everything on the economy when we haven't put the money in the right places.

Promoting our own business is definitely an investment because the results are seen. It's like that old saying, "You got to put money to make money." There are different ways to promote a business.

Business need to utilize a customized mix of traditional and new media methods. It doesn't matter the size of your business–It could be as little as an ice cream stand or as large as a hospital. Being visible online is as important (or more important and more cost effective) as being on a billboard at the city’s busiest street corner.

Get your business back on track and realize the dream you set out to accomplish. Call us today to learn how we can enhance your Web visibility with SEO and SMM strategies.

Elizabeth TrimarcheElizabeth Trimarche
etrimarche@netmcgroup.com

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Internet Marketing with Google Places for Restaurants

Saturday, December 17th, 2011

Small and medium-sized businesses marketing locally have unprecedented opportunities with Internet marketing, thanks to the localization of social media and search engine optimization. Marketing success in the modern world is not impacted so much by budget or resources as by the leveraging of right marketing tools. Google Places present enormous opportunities to small businesses including restaurants and bars for increasing online visibility based on proximity, mobility and social search engine optimization.

But why use local marketing with Google Places for your Internet marketing strategies?

  • As per Google, the most popular search engine, up to 70 percent of online activity is related to local content.
  • Comscore estimates that more than 66 percent of local customers find businesses using local search.
  • Almost all the possible information about various products and services can be accessed online and via mobile and digital tablet applications.

If you own a restaurant business you need to use Internet marketing because many of your potential customers may be searching for your services online. This has also increased after improvements in Google Places such as:

  • Local maps that highlight popular places are now specifically displayed on the left hand side of the page
  • Local places listings appear above the organic listing, enhancing the visibility of local businesses more than national or global ones.
  • Google Places marketing ties in Google Maps and all related mobile applications used by potential customers

If you are looking for a reliable SEO firm for your local marketing strategies, your search ends with NET. Our Brandcasters follow a meticulous approach and constantly research to understand the changes in Google algorithms. We follow effective Internet marketing and social media marketing strategies to give your website and business a unique identity on the web.

Posted in Google, Internet Marketing, Search Engine Optimization (SEO) | No Comments »

Hot Apps and Social Media Marketing Tools on Facebook

Friday, December 9th, 2011

If you use social media marketing in New Jersey to enhance the online visibility of your business through popular social networking sites, you certainly cannot afford to ignore Facebook. Companies – big, medium and small using Internet marketing in New Jersey and New York should be on the most popular platform for social media marketing. New Jersey based professional services for SEO and SMO also use various ways to popularize their clients’ business via Facebook.

There is no lack of applications for marketing on Facebook. There are certain applications that may suit the needs of your business better than others. Here are some of the most popular apps that businesses in New Jersey and New York can use for social media marketing:

RSS Graffiti is an app that checks the RSS/Atom feeds that you specify and posts any new entries it finds to your Facebook business pages. Through this, you can get your feeds posted on Profiles, Fan Pages, Groups, Events and Application Profile Pages. It is good for businesses that want to keep their pages updated and attract traffic through updated posts.

Storefront Social is the app that allows business to turn its Facebook page into an E-commerce site. You can add products to your 'store' manually, and also import them from your existing E-commerce website. This is indeed good for those who want to improve their leads directly through social media marketing in New Jersey.

LaterBro is a solution to the problem of having something to post but not wanting to post it at the current moment. This calls for a simple sign in with Facebook Connect, choosing a time zone, typing in what you’d like to say, and set the calendar and clock to when you'd like it to reach the target audience.

My Office is Facebook application lets business owners collaborate on documents and also makes it easier to handle things such as setting and sending response for meetings, creating ‘to-do’ lists, and tracking the responsibilities of their employees

If you want to make the most of these innovative apps for your social media marketing in New Jersey, contact NET now. We can help you to reach your customers and develop long-term relationships with them through social media platforms. Contact us today for the best and most affordable SMO and SEO services in NJ and NY.

 

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Merits of Internet Marketing

Friday, December 2nd, 2011

No matter how good the quality of an organization's products or services may be, it does not create much positive difference for the business, unless target customers are aware of the brand and the services that it provides.

Even if a business has lots of satisfied customers, it cannot simply hope for and rely upon word of mouth to win more customers. Marketing is important for businesses that are serious about expansion and considering the popularity of New Media in New Jersey, Internet Marketing is the best option. Internet marketing is globally popular and with search engines line Google publishing results based on location, it is even more effective for local businesses. Small and medium-sized businesses in different cities of New Jersey and New York can effectively connect with their customers using Internet Marketing and social media marketing.

Here’s what makes New Jersey Internet Marketing more effective than traditional offline media:

A multi-pronged approach to reach customers

Business pages on Facebook, blogs, video clips, emails and online press releases – with the right level of SEO these can go a long way to woo customers for a business. To use different options in offline advertising, a business needs to select numerous media outlets to cover the bases.

Tracking of real time results

A business can track real-time results using online analytics to determine the performance of its advertising campaign. Professionals offering New Jersey Internet marketing services also send regular reports to their clients for the success of their web marketing campaigns. The tracking of results in offline advertising cannot be done in real-time. What’s worse, this may result in total failure of the campaign before it can be judged.

Allows changes on the fly

Web-based advertisements can be updated and changed instantly. Having monitored the success of its advertising efforts, a business can easily decide upon the required changes in the graphics or content to make them more efficacious. Changes in offline marketing content take time to get implemented.

Converting visitors into customers

For several businesses in New Jersey, Internet advertising can help to win customers instantly. Websites with e commerce facilities can record instant sales if the visitors feel convinced with quality of products and services. Purchases of airline tickets, booking of hotels and orders for home delivered food are also placed online.  It obviously takes longer to win customers if the business employs only offline advertising techniques.   

NET is an organization with experienced and skilled professionals for New Jersey internet marketing services. We also offer services to businesses for social media marketing in New York and NYC Internet marketing services. Contact us today to pep up your marketing efforts by adding an effective online angle.  

 

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