Archive for October, 2011

Things That Can Destroy Website Conversion Rates

Saturday, October 29th, 2011

If you are a business in NYC using Internet marketing to promote your products and services, you need to ensure that you are implementing only the most effective techniques. There is nothing worse than a rolling out a new website with great expectations only to see its performance falling flat. But this happens quite frequently in the online world. In NYC, Internet marketing companies can offer you search engine optimization and social media optimization services but not all of them have the tools to give your website an impressive identity on the web.

If you feel discontented with the performance of your website and social media marketing campaign in New York, here are certain things that you may need to check:

A website that is just ‘I, Me, Myself’: This is a common error on several websites and also on social media profiles used for online marketing. You need to remember that your target audience may not perceive your brand like you do. A good business website needs to speak to its audience and address their needs and expectations. A narcissistic copy would spell death for conversion.

A website that just won’t stop: Irrespective of the numerous qualities that your business products/services possess, it is not good to speak about their ‘benefits’ in thousands of words. Effective NYC Internet marketing strategy calls for precise and to the point description in attention grabbing words and phrases. Remember most visitors are interested in finding out – what’s in it for them and if it is worth the price.

Design over substance: A website designed with jazzy navigational features and loads of pictures and symbols can be very distracting and even irksome to visitors. It is a good idea to be innovative, but not at the cost of clarity and usability. Qualified and experienced NYC Internet marketing professionals always strike a balance between design and content for a website.

A website that leaves the visitors hanging: Every page on a business website must have a purpose. The web pages without a good call to action may leave your audience confused. A business should not force, manipulate or restrict its online audience – it should guide them through its web pages.

NET is a reputed NYC Internet marketing firm that offers services for search engine optimization and social media optimization. We not only help you through the optimization of your online marketing, but also monitor your traffic and rankings. Contact NET for the most affordable and result oriented Internet marketing in NJ and NY.

 

Posted in Branding, Website Tips | No Comments »

Integrating Web Analytics into Internet Marketing

Friday, October 21st, 2011

If you have been using Internet marketing in Orlando, search engine optimization and social media optimization must be a part of your strategy. An Orlando Internet Marketing and SEO firm can help you in optimizing your website for better rankings, higher traffic, and more conversions & leads. At the same time, you may also be interested in measuring the actual results of your online marketing efforts. In other words there must be tangible and measurable results for your SEO, SMO and other Internet marketing techniques.

Choosing the right web analytics tool is important for website owners who need to know what their web audience read on what are the reasons for abandoning a website. In Orlando, Internet marketing firms use effective tools to gauge the success of their clients’ websites. Here are a few options that can be used to understand the preferences of webs audience in a better way:

Coremetrics: With its several tracking features this is a good web analytics solution for media sites as also other business websites, though it is a paid service. This tool can help you in:

  • Comparing your website stats directly with competitors
  • Monitoring your business profiles on social media sites
  • Tracking the users of your mobile website
  • Evaluating the success of your online videos

HitsLink: WSJ.com, The New York Times, Forbes.com and CNN are some of the users of this tool. The real time results that can be tracked for a website through HitsLink are especially useful in tandem with the instant alerts that you get when the traffic on your website spikes. So, if your Orlando Internet marketing firm tweets about a news story that gets you online attention, it can also tweet some related content to continue the buzz!

Google Analytics: Even though Google Analytics is a free service, it proves to be very helpful in testing Internet marketing campaigns. Web analysts at professional Orlando Internet marketing companies also add codes to track the stats that are more important for their clients. These also include demographic details for web visitors.

An Orlando SEO firm can use the best combination of tools to show you the results of your Internet Marketing. If you are looking for such services, your search just ended with NET! We also offer New York and New Jersey SEO and SMO along with Orlando SEO and Internet marketing services at most affordable rates.

Posted in Analytics, Internet Marketing | No Comments »

Use of Links in Internet Marketing

Friday, October 14th, 2011

Internet marketing is used by numerous small and medium business enterprises for advertising and promotion of their products and services. Search engine optimization and social media optimization are important aspects of Internet marketing.

If you have quality-rich, optimized content and still do not get high rankings on search engines like Google, Yahoo and Bing, then you probably need to revise your link placing strategy. The insertion of your web links in the right places does impact the indexing process of search engines for your website.

Businesses using Internet marketing correctly know that websites typically use one-way links or reciprocal links (or both in some cases) to attract web traffic. Reciprocal links involve a link exchange between two websites. This implies that you place a link to your website on another site and they do the same on yours. This may also include a text link or image advertisement between the two websites.

You should seek the services of a professional NYC Internet marketing company to choose good websites for link exchange. This is important because a business has to be careful while analyzing the quality and relevance of the ‘partner’ website. It also needs to consider the resource pages of partner site to ensure that it is a quality match. Only professionals who have adequate knowledge of NYC Internet marketing aspects can make the selection of right partner sites easy for a business.

It must be remembered that excessive usage of reciprocal links can be detrimental to the Internet marketing campaign for a business. Search engines perceive that reciprocal links are excessively used to ‘artificially inflate a website’s popularity’.

One way links prove to be more effective than reciprocal links. They let you receive a link to your website URL without you having to give any link back to the other website. These links are a better endorsement for your website because they show that someone wants to send traffic to your website but your website does not need a link back in return. With one way links, a business can certainly improve online rankings as search engines start considering its website a true authority.

NET is a professional NYC Internet marketing company that creates, enacts, and measures effective online marketing campaigns.

Posted in Internet Marketing, Link Building | No Comments »

Getting Your Website at the Top of Google Search Results

Friday, October 7th, 2011

For your business in Florida, search engine optimization services can be provided by several companies but not all can help you to get and RETAIN the best rankings on a search engine like Google. If you want a good online visibility, it is essential to choose a Florida search engine optimization firm that has qualified and experienced SEO professionals.

Google is the most widely used search engine and is the favorite homepage for millions around the globe. Searches for products and services start by typing in a few words in the Google search box. However, the search results that typically get noticed are only the first 10 or 12 links that are seen on the first page. You do want to ensure visible rankings for your business website and certainly covet a higher ranking than your competitors’ web portals. A website with banal design and poor SEO cannot get to the top of search engine search results. This is why using the right web marketing strategies is important.

A business also needs to beware of the black hat SEO companies that promise to create and optimize web pages ‘in minutes’. It must be remembered that search engine optimization is a gradual process and can take several weeks or even months to deliver results. A professional Florida search engine optimization firm like NET always uses effective and ethical techniques to ensure long term results for its clients.

Original and well-authored content is one of the most important things necessary to enhance the effectiveness of a website for Google results. Panda algorithm of Google gives a better ranking to web pages with unique, well structured and error-free content relevant to the keywords typed in the search box.

A few other things that need to be taken care of while working for better rankings on Google include:

  • Choosing good keyword phrases
  • Using natural phrasing and controlling the keyword density
  • Inserting hyperlinks to and from the website at right places
  • Submitting the website to the right directories

If you are looking for a reliable Orlando SEO firm, your search ends with NET. Our professionals follow a meticulous approach and constantly research to understand the changes in Google algorithms. We follow effective Internet marketing and social media marketing strategies to give your website a unique identity on the web.
 

Posted in Google, Internet Marketing, Search Engine Optimization (SEO) | No Comments »