Archive for September, 2011

Using Videos In Internet Marketing

Friday, September 30th, 2011

With the popularity of websites like YouTube and Vimeo, it is evident that online videos play an important role in the promotion of products and services. In NYC Internet marketing is being used by more and more businesses and with impressive videos they can spread a word about their offerings even more effectively. New York and New Jersey Internet marketing companies have observed that videos help to bring a more personal interaction between customers and businesses.

Online videos make the delivery of useful information faster and simpler. Professional NYC Internet marketing firms like NET can make videos that capture audience attention and enhance brand reputation. A picture is worth a thousand words, but when that picture is also augmented with the right degree of animation and sounds, it may be worth a million for the business. Besides advertisements, a video may be made to describe and demonstrate the functions of a product, to introduce a company or for online seminars, and conferences.

Videos on websites also help to pull more traffic. Websites with videos pertaining to a search get better rankings on search engines like Google. Professional New Jersey and New York SEO firms can also make online videos SEO friendly – this is done by use of appropriate keywords in the title tags and phrases that describe the video.  
                                                              
At present, YouTube is the most popular website used for video marketing. Thousands of videos are uploaded on the site daily. YouTube not only allows viewers to upload, view and download videos but also share them on social networking platforms like Facebook, Orkut, Twitter, Myspace, StumbleUpon and Blogger.

In NYC Internet marketing campaigns are used by many small and medium businesses and they can place impressive and optimized videos on their social media profiles to earn more ‘Likes’ and spread a word about their products and services. It is however important to use creative elements and add a professional touch to videos for marketing. Ideally, the duration of the video must not be more than 5 minutes as buffering consumes a lot of time in lengthy videos. 

NET is a reputed NYC Internet marketing firm that offers services for search engine optimization and social media optimization. We not only create and upload your videos on the right platforms, but also monitor your traffic and rankings. Contact NET for the finest New York Internet marketing and New York, New Jersey SEO campaigns.

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Use Social Media Marketing to Advertise Without Stalking Customers

Friday, September 23rd, 2011

Using social media marketing in New Jersey is an effective way for businesses to connect with their customers personally. At the same time, marketers need to accept the fact that their customers do not like being ‘stalked’. Social media users feel annoyed if they feel that a business is increasingly flooding their news feed with advertisements or marketing sagas. This is why it is important to follow a professional approach while using this new media. New Jersey based businesses can get the support of experienced and skilled social media marketing companies like NET to meet their marketing objectives through social networking websites.

For social media marketing in New Jersey, it is important to plan advertisements and ad retargeting in a way that they are really attractive and relevant for target customers. Efficacious ad retargeting begins with finding approachable customers who are interested in your products and services. A New Jersey SEO company should analyze the audience profile data of its client and group the audience into segments before ads are displayed to them through social media.

The online campaigns for social media marketing in New Jersey need to be optimized in real time. It may not be enough to optimize ad campaigns once a month, or even once a week. If a customer sees the same marketing oriented post several times a week, the feeling of ‘being stalked’ does set in. This is why NET, the professional Jersey City internet marketing company works seamlessly to design and develop new marketing tools for social media

Campaign analytics and real-time surveys can tell you as to what consumers think of your brand at a given moment. This also helps to understand how your social media content is resonating with audience. It is also important to use the right digital mix to woo your customers through social media sites. A professional firm for social media marketing in New Jersey can offer the finest combination of content with optimized blogs, pictures, videos and press releases to make your pages alluring and interesting for target audience.

NET is a Jersey City Internet marketing company that offers the most superior blend of services for social media optimization and search engine optimization. We can help you to reach your customers and develop long term bonds with them through social media. Contact us today for the best and most affordable SEO and SMO services in NJ and NY.

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The Use of Mobile and Social Location Based Services in America

Friday, September 16th, 2011

In New Jersey, Internet Marketing is becoming more and more significant and there are substantial reasons for this trend. Increasing number of people use search engines and social media platforms such as Facebook and Twitter to search for products and services that they want to buy. Interestingly, the use of Internet for searching and shopping is not limited to desktop computers. A recent survey by the Pew Research Center’s Internet & American Life Project reveals that 28 percent of all American adults use mobiles for searching and for social location based services of some kind. This implies that they are keen on purchasing products/services from suppliers near their own location.

The survey also reveals certain other facts:

  • 28 percent of smartphone owners use their phones to get directions or recommendations as per their current location
  • 9 percent of Internet users set their Facebook, Twitter or Linkedin profiles in a way that location is always included in their status updates and posts

The results of the survey indicate that Americans may not be eager to explicitly share their location on social media sites but they do use the geological capabilities of their smartphones in a different way. Majority of the smartphone owners use their phones to get quick access to location relevant information on the go. This augurs well for small and medium businesses operating at local levels in New Jersey. Internet marketing can be effectively used with emphasis on local search engine optimization for greater success of the marketing campaign.

Local SEO and social media marketing in New York and New Jersey can be used to connect with target customers. Smartphone features like click to call, location mapping functions and visible contact details on the home page of a mobile website help businesses to direct potential customers to their locations. With adequate search engine optimization, a business can also ensure high rankings for its website in location based results.

Smartphone users make purchase oriented searches. This makes it even more important for businesses to use internet marketing in the finest manner. A professional New Jersey Internet Marketing firm can augment its marketing efforts with the required elements.

NET is a NYC internet marketing firm with offices in NY and NJ. We help our clients through superior search engine marketing and social media marketing in New York and New Jersey. Contact us today for the finest local SEO services to give a unique online identity to your business.

 

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The Value of Search Engine Optimization and Reputation Management.

Friday, September 9th, 2011

In Florida, search engine optimization (SEO) is being used by more and more business organizations to enhance the visibility of their websites in search engine result. In Orlando, SEO firms offer multifarious services to make their clients’ websites more attractive for search engine crawlers and actual web users. However the purpose of SEO is not only to enhance the visibility of a website, but to enhance it for the right reasons.

A company would use search engine optimization for users see the strength of its business. Poor online reviews and bad PR can spell disaster for any organization even if it is using a professional Florida search engine optimization service. This is why efficient and customer friendly SEO firms like NET use the most effective tools on the market today, ensuring premium SEO, social media optimization (SMO), and also a sound online reputation management.

The Internet offers a lot of free space to users who can post their reviews for a product or service on open forums. These in turn can be read by millions of other users. If you have a business based in Florida, search engine optimization might have helped to increase the ranking of your website. Now you also need to ensure that you are enjoying a good reputation among your potential customers. Certainly you need to respond to constructive or genuine criticism to avoid displeasing your customers. But if the complaints are not valid or have been maliciously posted by your competitors, you have a right to take action. An experienced and professional SEO firm can help you in checking the mention of your brand on online forums and social networking sites. Monitoring tools such as Google and Yahoo Alerts also help to keep a check on posts related to your brand on sites like Technorati and Feedster.

Collecting positive customer feedback and updating it in on your website is also a part of online reputation management. A good SEO firm will ensure that authentic testimonials are updated in a visually pleasing manner on your website. Online press releases fortified with SEO are also a good way of improving your online reputation.

NET is a reputed SEO and SMO firm with offices in Orlando and Jersey City. We offer the most results-oriented services for Internet marketing. Contact us today to get the best services for your online reputation management, SEO and SMO.

 

Posted in Search Engine Optimization (SEO) | No Comments »

Organize Your Website to Increase Sales Potential.

Friday, September 2nd, 2011

In NYC internet marketing is used by numerous business enterprises to reach maximum number of target customers. For e-commerce business owners, Internet marketing is even more important and they need to ensure that the best practices are followed on their websites. The very design of the website and the different SEO elements that impact its ranking on search engines should not be overlooked.

In New York, SEO firms such as NET are well aware of the most effective online marketing practices that can spell success for an e-commerce business.

E-commerce business owners need to review their websites in an unbiased way to understand its flaws or weaknesses. Ideally, e-commerce websites need to be clean and well organized to attract customer attention and the completion of a sale. The website should not have too much text on the homepage. It needs to be understood that if the page visitors are given too much information at once, they may get bored or confused. This is also a major cause of high bounce rates and fewer conversions. A New York or New Jersey Internet marketing firm can help business owners with impressive website designing. Designers can plan the homepage text in a way that prompts the customer to ‘buy now’.

As a matter of fact, for the success of NYC Internet marketing, the text for homepage of any website needs to be planned very carefully. To ensure that the relevant information is included in a concise way, the what, why, when, where, and how need to be considered and answered in a concise manner. The use of jargon and technical words of the industry must be avoided as these may be too complicated for some page visitors to understand.

The choice of graphics and typefaces (fonts) also matters on a website. E-business owners need to ensure that the look and feel of their online content is impressive for target audience. This implies that not only the content, but its visual presentation also needs to be appealing. The 'call to action' button should be placed in an area where it is prominent and attracts visitors’ attention.

NET is a New York and New Jersey SEO firm that has designed several successful Internet marketing campaigns for our customers. We like to highlight the strengths of our clients in the best way to ensure maximum online success. Contact us today to boost to your online presence with the most effective SEO and SMO strategies.

Posted in E-Commerce | No Comments »