Archive for July, 2011

Making the Most of Your Blog… How to Use it As an Effective Sales Tool.

Thursday, July 28th, 2011

NET_blog copySuccessful businesses understand the importance of online blogs as essential components of their new media marketing campaigns. In New Jersey and New York, SEO companies like NET can provide you with business blog writing services to optimize your website for search engines and for more web traffic. There are certain things that make business blogs more effective in new media marketing strategy.

Some of these include:

1. Linking blogs to online catalogs: A simple way to make blogs the online sale tools for a business is to write interesting content about products and services offered by the business and linking it to sections where the customers can actually purchase them. The blog should not be a mere product description that the customer can directly check in the catalogue. It should provide interesting information on the various benefits of a product.

2. Writing informative and educational posts: A blog that includes relevant information on the business, its products and services and the industry it belongs to, can effectively create awareness and generate further interest in the products offered by the business. There should be something in the write-up that the target customers can actually relate to or have interest in. The latest trends in the industry or information pertaining to an upcoming product can also be included in business blogs.

3. Posting product reviews: Including customer feedback and testimonials in blogs is a good practice in new media marketing. The description of qualities of business products becomes more credible when it is supported by actual review from those who have already used the merchandise.

4. Addressing customer concerns through blogs: Business blogs can be customized to address questinons from customers. By directly communicating with customers, business managers can let them know that they value customer relationships. This also helps them to understand customers’ needs and preferences better. 

5. Taking care of search engine optimization: Writing impressive business blogs is not enough unless they are also visible to search engines. There should be relevant keywords to give your website a good ranking in search engine results. A New York and New Jersey SEO company like NET can help businesses to use the right density of keywords in blogs; an overuse of keywords can ruin the entire marketing plan, so be careful.

At NET we use proven and ethical techniques to ensure the success of your new media marketing campaigns. Contact our professionals for result oriented SEO, social media marketing, blog marketing and different other Web marketing strategies.

Posted in Blogging | No Comments »

Social Media Marketing in New Jersey … A Few Tips.

Friday, July 22nd, 2011

Social Media Marketing in New Jersey

The number of small and medium enterprises using social media marketing in New Jersey and New York is slowly increasing. Organizations are becoming aware of the many benefits of advertising and marketing through new media in New Jersey and New York.

A business needs to be where its customers are and with the multifarious membership on social networking sites, these are the right platforms to woo potential customers. However, the strategy for social media marketing must be planned very well to ensure the success of your efforts—and avoid the reputation of a ‘nosey’ or annoying brand. Remember, online networks are generally not very receptive to marketing messages especially from new members, unless you use a subtle approach. Here are a few things that should be taken care of:

Pull customers without pushing your business products: In social media marketing, your goal should be to create awareness and not persuasion. Post articles and links to articles pertaining to your industry and on the use of its products. Emphasize on generic information and the latest trends in your domain to grab the attention of those who may be then interested in buying your products or services.

Research your market: It pays to know your potential customers. Marketing is not just telling the world about your own qualities but also trying to understand precisely what your customers need. Participate in communities and roll out well designed questionnaires, surveys and feedback forums to comprehend the expectations of your customers. Analysis of your competitors’ strengths and weaknesses is equally important.

Associate yourself with not-for-profit causes: People are often more willing to gather around a cause than a company. When you sponsor humanitarian causes, you gain supporters even in the online world. Many organizations have witnessed success of social media marketing New Jersey, with this strategy.

Effective search engine optimization: SEO is still the golden tool of social media marketing. Selection of appropriate keywords and their sensible use in web content can pull the traffic that you want for your business pages and websites.

NET is a professional Internet marketing consulting group based in Orlando and Jersey City, offering services for social media marketing in Orlando, New Jersey and New York. Along with social media marketing and New Jersey SEO services, we also offer services for search engine optimization and internet marketing in Florida through our Orlando/Central Florida office.

Posted in Social Media Marketing, Tools for Business | No Comments »

Search Engine Optimization (SEO) for e-Commerce Websites

Sunday, July 17th, 2011

ecommerceAn e-commerce store sells products online. Obviously, the business exists only due to the customers that actually visit the store’s website to make a purchase.

Thanks to the round-the-clock availability of the Internet in homes, offices and even on mobile phones, the interest in online shopping is on the rise. For many people, it is more convenient to place an online order than to drive to a mall or shopping complex. Even orders for food deliveries and pick-up from restaurants are now being placed online.

But if despite this growing interest, your business STILL does not attract many customers, then you may need to work on your Internet marketing strategy and "optimize" your website for better visibility. In NYC, Internet marketing strategies can be effectively planned with the help of a New York SEO, New Jersey SEO or Orlando SEO organization like NET Marketing Consulting Group.

In New Jersey, SEO strategies used by different organizations include the usage of quality content, rich key words and meta-tags, incoming links, site maps, website titles, domain and URL structure to pull web traffic onto a page.

Search engines work by matching the words that people use (for searching) to the words and phrases found on the website. Thus, if you can manage to have the words (keywords) on your website that people will be typing in the search engine box, you may be able to get a better ranking and visibility in the results. 

it is not easy to determine the best keywords for your site (it's a time consuming and strategic process), but our SEO experts can research keywords that are best for your specific website.

If you're going at it on your own, be careful. The "stuffing" of irrelevant keywords only to pull web traffic is not only a dangerous "black hat" practice, but it will also tarnish the very reputation of your organization online.

In New York and New Jersey SEO companies can help you through keyword-rich, quality content and with optimized product descriptions and images for your e-commerce website.

User-generated reviews are also used by search engines like Google as one of the search algorithm signals for rankings.

At NET we help all our clients in different aspects of Internet Marketing and Social Media Marketing in New York, New Jersey and Florida. Contact us for the right blend of SEO in your e-commerce website and see the positive difference we can have on your business.

 

Posted in E-Commerce, Internet Marketing, Search Engine Optimization (SEO) | No Comments »

The “Black Hat” Techniques of New Media Marketing – Avoid at all Costs.

Friday, July 8th, 2011

In the domain of New Media marketing through the Internet, ‘Black Hat’ is a term that refers to cheating and manipulating the search engines for better rankings. Many Internet marketers are tempted to use these unnatural and unethical techniques to improve the visibility of their websites on popular search engines like Google, Yahoo! and Bing.

Black-Hat-SEO

The business organizations that are interested only in momentary results and fleeting success can use these black hat techniques. However, any business organization that is serious about long term success, effective marketing strategies and wants to enhance its repute amongst existing and prospective customers will always stay away from such unethical practices.

Some of the common black hat techniques that must be avoided include:

Webpage Flooding: Ever seen an advertisement announcing ‘100 page website in 5 minutes’? Small and medium enterprises may go for such offers due to low costs.

The black hat Internet marketers offering such options use a script that instantly creates hundreds or thousands of web pages with keyword stuffed content. Needless to say the quality of content is dismal and only harms the organization’s reputation in the long run.

Doorway Pages: The doorway web pages are created solely for the purpose of being spidered by the search engines and included in the search engine result pages. They are optimized for placement in the search engine result pages by being "stuffed" with keywords and created in bulk. Often, you will notice that the pages are named after the primary keyword being targeted. Once the user reaches a doorway page, it automatically redirects him/her to the ‘real page’.

Webpage Cloaking: This technique is used with the doorway page technique. The idea behind cloaking is to show a doorway page to search engine spiders but the ‘real page’ to web visitors. Both the pages are accessed through the same URL. Special software is employed to identify the search engine spiders and serve the doorway page to them.

Link Spamming: A frequently used black hat technique, link spamming is just a way getting links to the websites of your choice through the use of automated software that accesses unprotected blogs through anonymous web proxies and leaves links in their comments.

At NET we have an established policy of keeping away from such black hat techniques that can provide only short term success if any, for New Media marketing. We use proven, ethical ways to ensure the success of your Internet marketing campaigns. Also try our services for social media marketing New Jersey and see the positive difference that we make for your business' website.

Posted in Search Engine Optimization (SEO) | No Comments »

E-Mail Marketing: Things to Know Before You Kick Off Your Campaign

Wednesday, July 6th, 2011

In Orlando Internet Marketing is now considered an essential component of a marketing campaign. E-mail marketing is often a powerful part of such a campaign; however, there are some very important rules that a marketer should folllow when using e-mail for marketing purposes.

Marketing through e-mail is an art form. You should understand the correct approach before you use it as a part of your Orlando Internet marketing campaign. Here are a few things that you need to take care of:

The Subject Line: This is your e-mail's "First Impression." If you want your target customers to open your e-mail at all, the subject line must say something that piques the receiver's interest. Without an effective subject line, your e-mail is bound to hit the Spam folder faster than you can hit ‘send’. A professional e-mail for marketing should provide some value in the subject line. Often used words like ‘Free’ ‘Lose 40 lbs in 5 days’, ‘NO Cost’, ‘Assured Gift’ trigger automatic spam filters and can get you blacklisted by the severs as a spammer… So avoid them at all costs!

Learn the Basics: An e-mail message does intrude upon the reader’s time, space, and bandwidth. You need to ensure that your message follows the basics of effective business writing – accuracy, brevity, and clarity. While stating facts or statistics, you need to research well to ensure that they are genuine, and if you are stating an opinion, do specify so.  To ensure brevity, get to the point in the first sentence of your message – whether you seek information, want to provide information or move the person to action. Clarity implies use of simple language and clear phrases, without any ambiguity.

Know Your Audience: The ease of sending an e-mail makes it a popular medium for Internet marketing. However, sending marketing e-mails to people who are not the right customers for your products or services can be very detrimental to the image of your organization. Before sending a message, ask yourself if the person would really need to know what you are conveying. Also have an "opt-out" link at the bottom of your message as a courtesy to your receiver.

Be professional: The tone and layout of your e-mail messages speak volumes about your organization. Spelling errors, grammatical mistakes, and extra casual or offensive tone can be detrimental to the very purpose of your e-mail.

With professional services for Internet marketing, it becomes easier to compose effective e-mails. NET is a well-known Orlando Internet Marketing Firm with a range of Orlando SEO services. We can also help you to win more customers through online marketing and advertising, including e-mail.

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